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Monthly Archives: November 2010
Aligning Corporate Social Responsibility Communications with the Corporate Brand: New Whitepaper From DeSantis Breindel Offers Principles for Success
What is the appropriate approach to communicating a company’s commitment to corporate social responsibility? How can a company let key constituents know about its philanthropic work while maintaining a sense of authenticity? DeSantis Breindel’s new whitepaper examines how a company can find the proper relationship between CSR communications and corporate branding. More
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