Monthly Archives: July 2011

Kaman Corporation

Posted on July 29, 2011 by julieburstein

Translating a new business model into shareholder value. More

Posted in Annual Reports, Case Studies, Clients, Engage Investors | Tagged Annual Report, Interactive Annual Report, Investor Presentation, Messaging Platform, Research | Comments Off

AES Corporation

Posted on July 29, 2011 by julieburstein

Communicating a powerful new business strategy. More

Posted in Annual Reports, Case Studies, Clients, Engage Investors | Tagged Annual Report, Interactive Annual Report, Investor Presentation, Messaging Platform, Research | Comments Off

CIBC World Markets

Posted on July 28, 2011 by julieburstein

Launching a U.S. investment bank. More

Posted in Case Studies, Financial Services | Tagged Advertising Campaign, Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Marketing Campaign, Messaging Platform, Pitch Book, Publication, Research, Website | Comments Off

Regeneron

Posted on July 28, 2011 by julieburstein

Preparing to launch a biotech innovator’s first product. More

Posted in Annual Reports, Case Studies | Tagged Annual Report, Messaging Platform, Research | Comments Off

Wines of Chile

Posted on July 28, 2011 by julieburstein

A late entrant captivates a compeititve market. More

Posted in Case Studies, Enter a New Market | Tagged Advertising Campaign, Design Language, Literature System, Promotional Branding, Research | Comments Off

Transaction Websites

Posted on July 28, 2011 by julieburstein

Communicate effectively during M&A transactions. More

Posted in Case Studies, Rally Shareholder Support | Tagged Website | Comments Off

Playworks

Posted on July 27, 2011 by julieburstein

Branding an education pioneer for national expansion. More

Posted in Branding, Case Studies, Clients, Enter a New Market, Foundations/NGO, Rebrand | Tagged Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Documentary Film, Literature System, Messaging Platform, Naming, Research | Comments Off

Epoch Investment Partners

Posted on July 26, 2011 by julieburstein

Branding for dramatic growth. More

Posted in Branding, Case Studies, Clients, Financial Services, Go from Start Up to Grown Up, Interactive, Rebrand | Tagged Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Pitch Book, Research, Website | Comments Off

Interactive Data

Posted on July 25, 2011 by julieburstein

A new brand strategy for an expanded competitive set. More

Posted in Advertising, Branding, Case Studies, Clients, Engage Employees, Rebrand, Technology | Tagged Advertising Campaign, Annual Report, Brand Book, Brand Guidelines, Brand Launch Event, Brand Strategy, Corporate Film, Corporate Identity, Design Language, Literature System, Messaging Platform, Research | Comments Off

Stephens

Posted on July 25, 2011 by julieburstein

An investment firm expands amid market turmoil. More

Posted in Advertising, Branding, Case Studies, Clients, Corporate Film, Financial Services, Interactive, Marketing Strategy, Rebrand | Tagged Advertising Campaign, Brand Book, Brand Guidelines, Brand Strategy, Corporate Film, Corporate Identity, Design Language, Environmental Branding, Literature System, Marketing Campaign, Messaging Platform, Pitch Book, Research, Website | Comments Off

Our Ideas Main Content

Posted on July 22, 2011 by davemorreale

Our Ideas: Insights and trends in B2B branding and marketing from our strategists, designers, technologists and filmmakers.

Posted in Our Ideas Main Content | Comments Off

Smart about change.

Posted on July 22, 2011 by davemorreale

At critical inflection points, we work with our client to align brand and marketing strategy with business strategy—creating stories and experiences to engage customers, influence prospects, rally employees, inspire investors and build communities. More

Posted in Front Page Main Content | Comments Off

Dowsr

Posted on July 18, 2011 by julieburstein

Develop an online community for social entrepreneurs. More

Posted in Branding, Foundations/NGO, Interactive, Launch a New Product or Business | Tagged Brand Launch Event, Brand Strategy, Corporate Identity, Design Language, Environmental Branding, Marketing Campaign, Messaging Platform, Research, Website | Comments Off

Pillsbury

Posted on July 18, 2011 by julieburstein

The merger of two venerable law firms creates a top-tier global player. More

Posted in Case Studies, Professional Services | Tagged Advertising Campaign, Messaging Platform, Research | Comments Off

Morgan Stanley Real Estate

Posted on July 18, 2011 by julieburstein

Creating differentiation in a me-too category. More

Posted in Case Studies, Real Estate | Tagged Brand Strategy, Literature System, Messaging Platform, Research | Comments Off

JP Morgan

Posted on July 18, 2011 by julieburstein

Building a cohesive brand post-merger. More

Posted in Case Studies, Clients, Financial Services, Go Public/Merge/Spin-off, Leverage New Leadership | Tagged Brand Architecture, Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Nomenclature, Research | Comments Off

John Templeton Foundation

Posted on July 18, 2011 by julieburstein

Communicating the vision of a new leadership team. More

Posted in Case Studies, Clients, Foundations/NGO, Interactive, Leverage New Leadership | Tagged Messaging Platform, Research, Website | Comments Off

FGIC

Posted on July 18, 2011 by julieburstein

An independent brand for a corporate spin-off. More

Posted in Case Studies, Go Public/Merge/Spin-off | Tagged Advertising Campaign, Annual Report, Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Marketing Campaign, Messaging Platform, Research, Sales Presentation, Tradeshow Exhibit, Website | Comments Off

Lilly

Posted on July 18, 2011 by julieburstein

A global pharma leader launches an important new drug. More

Posted in Case Studies, Clients, Launch a New Product or Business, Life Science | Tagged Brand Strategy, Design Language, Messaging Platform, Publication, Research | Comments Off

JP Morgan Asset Management

Posted on July 18, 2011 by julieburstein

Launching two major investment funds. More

Posted in Case Studies, Real Estate | Tagged Annual Report, Brand Strategy, Corporate Identity, Design Language, Messaging Platform, Research | Comments Off

OMG Center for Collaborative Learning

Posted on July 17, 2011 by julieburstein

Branding for leadership. More

Posted in Case Studies, Clients, Go from Start Up to Grown Up, Interactive, Professional Services | Tagged Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Messaging Platform, Research, Website | Comments Off

Johnson & Johnson Splenda

Posted on July 15, 2011 by julieburstein

New product launch in a hotly competitive market. More

Posted in Case Studies, Launch a New Product or Business | Tagged Messaging Platform, Promotional Branding, Research | Comments Off

Aetna

Posted on July 12, 2011 by julieburstein

Leveraging CSR to enhance goodwill. More

Posted in Case Studies, Clients, Maximize CSR Impact | Tagged Brand Strategy, Research | Comments Off

Symyx Technologies

Posted on July 7, 2011 by julieburstein

A revolutionary start-up attracts Fortune 100 partners. More

Posted in Case Studies, Clients, Engage Investors, Go Public/Merge/Spin-off, Marketing Strategy, Technology | Tagged Advertising Campaign, Annual Report, Brand Guidelines, Brand Strategy, Design Language, Interactive Annual Report, Investor Presentation, Literature System, Messaging Platform, Research, Website | Comments Off

Verizon Thinkfinity

Posted on July 6, 2011 by julieburstein

Launching an ambitious philanthropic initiative. More

Posted in Case Studies, Marketing Strategy, Maximize CSR Impact | Tagged Brand Strategy, Research | Comments Off

Rooney & Associates

Posted on July 6, 2011 by julieburstein

Building a brand strong to support growth. More

Posted in Case Studies, Professional Services | Tagged Brand Strategy, Corporate Identity, Design Language, Messaging Platform, Research, Website | Comments Off

New York Shipping Association

Posted on July 6, 2011 by julieburstein

Aligning a trade association with economic growth. More

Posted in Advertising, Associations, Case Studies | Tagged Advertising Campaign, Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Research, Website | Comments Off

Monogram BioSciences

Posted on July 6, 2011 by julieburstein

Launching a pioneering approach to personalized medicine. More

Posted in Case Studies, Clients, Life Science | Tagged Brand Guidelines, Corporate Identity, Design Language, Website | Comments Off

Maxygen

Posted on July 6, 2011 by julieburstein

Communicating the value proposition behind a complex technology platform. More

Posted in Case Studies, Life Science | Tagged Brand Strategy, Messaging Platform, Research, Website | Comments Off

Logitech

Posted on July 6, 2011 by julieburstein

Overcoming investor skepticism. More

Posted in Annual Reports, Case Studies, Clients, Engage Investors, Technology | Tagged Annual Report, Messaging Platform, Research | Comments Off

Liberty Global

Posted on July 6, 2011 by julieburstein

Engaging diverse audiences on the web. More

Posted in Case Studies, Clients, Interactive, Technology | Tagged Brand Strategy, Messaging Platform, Research, Website | Comments Off

Health Leads

Posted on July 6, 2011 by julieburstein

Branding a health care innovator for national scale. More

Posted in Case Studies, Clients, Documentary Film, Foundations/NGO, Go from Start Up to Grown Up | Tagged Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Documentary Film, Messaging Platform, Naming, Research | Comments Off

EmblemHealth

Posted on July 6, 2011 by julieburstein

Post-merger stakeholder engagement. More

Posted in Annual Reports, Case Studies, Clients, Engage Investors | Tagged Annual Report, Messaging Platform, Research | Comments Off

Dunkin’ Donuts

Posted on July 6, 2011 by julieburstein

Launching a new product into a crowded consumer category. More

Posted in Case Studies, Launch a New Product or Business | Tagged Messaging Platform, Promotional Branding, Research | Comments Off

DomaniCell

Posted on July 6, 2011 by julieburstein

A biopharma pioneer wins over a skeptical audience. More

Posted in Case Studies, Clients, Life Science | Tagged Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Research | Comments Off

Directors Desk

Posted on July 6, 2011 by julieburstein

Launching a breakthrough technology company. More

Posted in Advertising, Case Studies, Clients, Marketing Strategy, Technology | Tagged Advertising Campaign, Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Investor Presentation, Literature System, Marketing Campaign, Messaging Platform, Naming, Research, Sales Presentation, Tradeshow Exhibit, Website | Comments Off

CorePharma

Posted on July 6, 2011 by julieburstein

Establishing a web presence to accomodate growth. More

Posted in Case Studies, Clients, Go from Start Up to Grown Up, Interactive, Life Science | Tagged Brand Strategy, Messaging Platform, Research, Website | Comments Off

Cohen & Steers

Posted on July 6, 2011 by julieburstein

A leading investment firm launches new product category. More

Posted in Case Studies, Clients, Enter a New Market, Financial Services, Go Public/Merge/Spin-off | Tagged Annual Report, Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Pitch Book, Research | Comments Off

Bond Dealers of America

Posted on July 6, 2011 by julieburstein

Branding to enhance visibility. More

Posted in Associations, Case Studies, Clients, Go from Start Up to Grown Up, Interactive | Tagged Advertising Campaign, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Naming, Research, Website | Comments Off

AMDeC

Posted on July 6, 2011 by julieburstein

Communicating a unique value proposition to members. More

Posted in Associations, Case Studies, Clients | Tagged Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Naming, Publication, Research, Website | Comments Off

American Bankers Association

Posted on July 6, 2011 by julieburstein

A new way to demonstrate membership value. More

Posted in Associations, Branding, Case Studies, Clients, Rebrand | Tagged Brand Architecture, Brand Guidelines, Brand Launch Event, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Nomenclature, Research | Comments Off

Veronis Suhler Stevenson

Posted on July 2, 2011 by julieburstein

A leading private equity firm raises capital. More

Posted in Case Studies, Professional Services | Tagged Advertising Campaign, Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Naming, Publication, Research | Comments Off

The Communications Network

Posted on July 2, 2011 by julieburstein

Launching a new brand through a web-based membership portal. More

Posted in Associations, Case Studies, Clients, Go from Start Up to Grown Up, Interactive | Tagged Research, Website | Comments Off