Monthly Archives: September 2011

Engage Investors

Posted on September 23, 2011 by julieburstein

For companies facing a major challenge or undergoing a significant change, the key to reassuring investors is placing the new developments in the context of an overarching strategy. They need to develop a story – or brand – around that  More

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Corporate Film

Posted on September 23, 2011 by julieburstein

Film represents a powerful medium for connecting with a company’s most important audiences: customers, investors, communities and employees. Film assets can be easily syndicated online and shared across multiple platforms, making film far more likely to go viral than text-based  More

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Leverage New Leadership

Posted on September 23, 2011 by julieburstein

The arrival of a new CEO, whether through an orderly transition or abrupt change, always demands a fresh look at the company’s brand to ensure that it supports the bold new vision for change and growth and engages employees, customers,  More

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DeSantis Breindel Works with National Trade Association to Launch New Brand

Posted on September 13, 2011 by davemorreale

The Regional Bond Dealers Association, the premier trade association focused exclusively on U.S. fixed income markets, has officially become the Bond Dealers of America. The association, which has experienced rapid growth since its inception in 2008, wanted a name and brand that better reflected its mission and expanding membership. To help them navigate this important inflection point, the BDA tapped DeSantis Breindel.  More

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