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Monthly Archives: December 2011
How Images Become Icons
Visual icons are deeply engrained in our culture, recognizable in an instant and possessing powerful connotations. To someone from a different culture or time, modern images would mean very little, yet images of a classic Coca-Cola bottle or Che Guevara More
HTML5: What it Really Means for B2B Marketers
HTML5 is the most recent update to the language used to write web pages. It has recently become a popular topic of conversation: many are commenting how the revised markup language, once finished, will change the Internet for the better. More
Posted in B2B Marketing, Blog, Interactive, Our Ideas, Social Media
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Finding North: A Documentary With a Great Message Makes It to Sundance
Congratulations to Kristi Jacobson – one of our commercial directors – on her new feature documentary film “Finding North” being selected for the documentary competition at the 2012 Sundance Film Festival. Finding North is a feature-length documentary that shines a More
Posted in Blog, Our Ideas, Social Innovation, Video
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Big Ideas, Big Impact: Forbes Launches List of Top Social Entrepreneurs
Forbes recently added to its famous list of lists, and released the Impact 30: a list of the world’s leading social entrepreneurs. It is the first time the flagship publication has ever assembled such a list and its creation points More
Posted in Blog, Our Ideas, Social Innovation
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Writing in the Age of Twitter
In today’s content-fueled B2B marketing environment, we’ve all turned into writers and publishers. Between Twitter updates, emails, blog posts and LinkedIn group discussions, we’re all trying to get people interested in what we have to say. Most of these forms More
Posted in B2B Marketing, Blog, Content Marketing, Interactive, Our Ideas, Social Media
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Employee Engagement in a Digital World
A digital world, one that is highly social and intricately connected, is based on transparency: everyone knows everything at all times. Fast-paced communication means that news, information, and opinions are exchanged constantly. At a moment in time when everyone is More
Posted in Blog, Branding, Employee Engagement, Our Ideas, Social Media
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Color Series: Stuck on Blue
Our Color Series is an exploration of the meaning and connotations of color in culture and business. “We’re looking for a unique brand color for our company. We really want to stand out.” “Well, red would really differentiate your company.” More
Posted in Blog, Color Series, Our Ideas
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