Monthly Archives: January 2012

7 Success Principles for Creating an Employee Volunteerism Campaign

When it comes to maximizing the impact of employee volunteer programs, a well thought-out branding and communications strategy can be your most powerful tool. Even when employees volunteer on their own, an effective communications campaign can make them feel connected  More

Posted in Blog, Corporate Social Responsibility, Employee Engagement, Our Ideas | Tagged | Comments Off

Color Series: The Financial Blues

Our Color Series is an exploration of the meaning and connotations of color in culture and business. Blue: the most common color in financial services. A look at fifty top financial services brands found almost half had blue logos and  More

Posted in Blog, Color Series, Design, Financial Services, Our Ideas | Comments Off