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Monthly Archives: February 2012
Why do Employees Volunteer? Ask Them.
Why do employees get involved in corporate social responsibility activities? Is it the opportunity to “do good”? Or maybe the chance to make a positive impression on company management? Perhaps just to get a day off from work? The answer More
Posted in Blog, Corporate Social Responsibility, Employee Engagement, Our Ideas
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Who to Follow: Professional Services Marketing
“The Influencers: Professional Services Marketing” is an aggregate of marketing strategy, business insights and industry trends for marketers in the Accounting, Legal Services and Management Consulting fields. Recently, we published our Twitter list for Tech Marketers, and based on the More
Posted in Blog, Our Ideas, Professional Services, Social Media
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What Happens When Talladega Nights Meets Catcher in the Rye?
This week, PBS will be airing Racing Dreams, the feature documentary film directed by our friend Marshall Curry. Described as “Talladega Nights meets Catcher in the Rye,” Racing Dreams follows three tweens who dream of becoming NASCAR drivers. Too young More
Pinterest: The Next Big Thing in B2B Social Media Marketing
As the old saying goes, a picture is worth a thousand words. But it seems the newly viral online bulletin board site Pinterest, has brought new meaning to this idiom as more and more businesses are adopting the online forum More
Posted in B2B Marketing, Blog, Design, Our Ideas, Social Media
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Mission Critical: Aligning Pharma Brands with CSR
Pharma companies are especially active when it comes to corporate social responsibility (CSR). According to The Foundation Center’s “Key Facts on Corporate Foundations” Report, the pharmaceutical industry held the second largest share of corporate foundation giving (at 15.2%) in 2009, More
Posted in Blog, Branding, Corporate Social Responsibility, Life Science, Our Ideas
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Who to Follow: B2B Technology Marketing
“The Influencers: Tech Marketing” is an aggregate of marketing strategy, business insights and industry trends for marketers in the Technology field. With a great breadth of information and knowledge comes a need for some form of organization and order. Twitter More
Posted in Blog, Our Ideas, Social Media, Technology
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