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Monthly Archives: March 2012
Color Series: Iconic Yellow
Our Color Series is an exploration of the meaning and connotations of color in culture and business. Mellow yellow wasn’t always so: several hundred years ago in France, yellow was smeared onto the doors of felons and traitors, heretics in More
Posted in Blog, Color Series, Our Ideas
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Online Video and CSR: The Right Medium for the Message
For companies that want to convey the impact of their giving– whether measured in volunteer hours or dollars—online video is the most powerful, cost-effective medium. Video, with its immediacy, popularity, and viral potential, represents a unique opportunity to capture the breadth of CSR’s impact, provide an intimate look at the people involved, and reach a receptive audience. More
Posted in Corporate Social Responsibility, Employee Engagement, Interactive, Our Ideas, Our Ideas Featured Whitepapers, Video, Whitepapers
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Life Science Branding and Marketing: Best Content of Q1
The “Best Content” series brings you a handful of the most thought-provoking and informative articles related to life science branding and marketing published over the last quarter, broken down into bite-size pieces for your convenience. On March 1, Eye More
Posted in Blog, Life Science, Our Ideas
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Color Series: Lean, Mean and Green
Our Color Series is an exploration of the meaning and connotations of color in culture and business. Green: it signifies American cash, it refers to being ecologically conscious, and green means go. It is a natural color, of grass and More
Posted in Blog, Color Series, Our Ideas
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Who to Follow: Financial Services Marketing
“The Influencers: Financial Services Marketing” is an aggregate of marketing strategy, business insights and industry trends for marketers in Financial Services. If you’ve been following our Twitter lists recently, then you know we’ve been aggregating the influencers in technology, professional More
Posted in Blog, Financial Services, Our Ideas, Social Media
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CIT Launches New Global Integrated Advertising Campaign
CIT has launched their new portmaunteau-based global advertising campaign. DeSantis Breindel created the attention–grabbing campaign which will appear in a variety of media, including print, mobile, web and radio. More
Posted in News and Events
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Technology Branding and Marketing: Best Content of Q1
The “Best Content” series brings you a handful of the most thought-provoking and informative articles and webinars related to B2B technology branding and marketing published over the last quarter, broken down into bite-size pieces for your convenience. Godless Barbarians at More
Posted in Blog, Our Ideas, Technology
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Color Series: Why We Can’t Ignore Red
Our Color Series is an exploration of the meaning and connotations of color in culture and business. Today, in the United States, red can represent anything from stop signs, fire trucks, blood, passion, danger and even Coca-Cola and Netflix. Color More
Posted in Blog, Color Series, Our Ideas
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DeSantis Breindel Named the “#2 Small Agency of the Year” By BtoB Magazine
BtoB’s annual Top Agencies list features a select group of leading national B2B agencies, determined by revenue growth, new client wins and other performance drivers. This marks DeSantis Breindel’s third consecutive appearance on the list. More
Posted in News and Events
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Expand with Brand in Mind
We recently came across an interesting article in Accounting Today that examined the expansion of accounting firms, noting specifically the growing trend of “expanding any way you can” across vertical and geographical markets. The industry as a whole seems to More
Posted in Blog, Branding, Entering a New Market, Our Ideas, Professional Services, Restructuring
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Who to Follow: Corporate Social Responsibility
“The Influencers: CSR” is an aggregate of thought leaders who regularly share strategies and insights for increasing participation in and enhancing the long-term impact of corporate social responsibility programs. As more and more companies are discovering CSR activities can build a More
Posted in Blog, Corporate Social Responsibility, Our Ideas, Social Media
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The Disappearing Scrollbar
An intriguing article recently published by Ars Technica explores elements of Apple’s newest operating system. One element, the “disappearing” scrollbar, is a significant change from an accepted standard. As other industry innovators adopt a disappearing scrollbar as part of their More
Posted in Blog, Interactive, Mobile, Our Ideas
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CRM Gets Social: How Tech Marketers Can Appeal to Financial Advisors
The technological options for financial service companies today seem endless, which means that technology brands need to work that much harder to stand out. So what are financial service technology buyers looking for? InvestmentNews interviewed a panel of professionals working More
Posted in B2B Marketing, Blog, Our Ideas, Social Media, Technology
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The Compliance Conundrum: Unlocking Social Media’s Potential for Wealth Management
Last week, BDI held its’ annual Social Media in Wealth Management Leadership Forum in New York. The event brought together thought leaders in the industry who shared best practices for enabling financial advisors to use Social Media platforms to connect More
Posted in Blog, Financial Services, Our Ideas, Social Media
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