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Monthly Archives: April 2012
Perks Aren’t Always Everything: Why Building Corporate Culture Matters Most
Recently, Fortune Magazine published its annual list of the 100 Best Companies to Work For. It’s impossible to ignore the fact that the majority of companies that land a spot on the list are big corporations with very deep pockets. More
Posted in Blog, Branding, Employee Engagement, Our Ideas
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Beyond Math: Why the Lowest Common Denominator Applies to Advertising
The lowest common denominator (LCD) can be defined as “the broadest or most widely applicable requirement or circumstance.” It’s often difficult to acknowledge, but LCD can be a valuable tool for marketers when developing advertising campaigns. Larger ad sizes allow More
Posted in B2B Marketing, Blog, Design, Mobile, Our Ideas
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Adapt or Die: The Consumerization Revolution in B2B Technology
Online technology community ZDNet.com recently published “Consumerization of Tech: The New Enterprise Disruptor,” an intriguing article that examines the growing trend towards the “consumerization of IT” and what this shift means for the future of technology as it is used More
Posted in B2B Marketing, Blog, Our Ideas, Technology
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Envisioning Your Brand: Unlocking the Power of Visual Cues
The ironic thing about your brand’s image is that you can’t actually see it. Image as it relates to your brand is a metaphor, an idea meant to conjure up the assured sense of truth that comes with witnessing something concrete (and hopefully positive) with your own eyes. Your customers can’t see loyalty, trust, or any other quality, but an effective brand strategy can help them make the connection. First though, you’ll need to learn to see these qualities yourself. More
Posted in Branding, Entering a New Market, Our Ideas, Our Ideas Featured Whitepapers, Restructuring, Whitepapers
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Professional Services and Social Media: Engaging Employees
Professional services brands are built on reputation, relationships and intellectual capital. In such a competitive and fast-paced industry, social media, with its innate interactive and viral capabilities, can be a powerful tool for disseminating thought leadership and building meaningful connections More
Posted in Blog, Employee Engagement, Our Ideas, Professional Services, Social Media
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Corporate Social Responsibility: Best Content of Q1
The “Best Content” series brings you a handful of the most thought-provoking and informative articles and webinars related to Corporate Social Responsibility published over the last quarter, broken down into bite-size pieces for your convenience. Lessons Learned in Promoting CSR More
Posted in Blog, Corporate Social Responsibility, Our Ideas
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Rewriting Healthcare’s DNA: Rebecca Onie at TEDMED 2012
Once a year, TEDMED hosts a conference where innovators and fresh thinkers from all over the globe come together to discuss the future of healthcare and medicine. We are pleased to share that Rebecca Onie, Co-founder and CEO of Health More
Posted in Blog, Life Science, Our Ideas, Social Innovation, Video
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Professional Services Branding and Marketing: Best Content of Q1
The “Best Content” series brings you a handful of the most thought-provoking and informative articles and webinars related to B2B professional services branding and marketing published over the last quarter, broken down into bite-size pieces for your convenience. Case Studies: More
Posted in Blog, Our Ideas, Professional Services
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When It Comes to Your Clients, Never Make Assumptions
Marketers should never assume their clients or prospects are aware of all the products and services that fall under their corporate umbrella — even with those clients for which there are long-term, established relationships. By developing marketing and sales strategies More
Posted in B2B Marketing, Blog, Our Ideas
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Pinterest: The Conversation Around the Controversy
Over a month ago, we published an article entitled “Pinterest: The Next Big Thing in B2B Social Media Marketing,” and as it turns out, Pinterest is turning up in the headlines almost daily for a myriad of reasons related to More
Posted in Blog, Our Ideas, Social Media
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Financial Services Branding and Marketing: Best Content of Q1
The “Best Content” series brings you a handful of the most thought-provoking and informative articles and webinars related to B2B financial services branding and marketing published over the last quarter, broken down into bite-size pieces for your convenience. Technology Pays More
Posted in Blog, Financial Services, Our Ideas
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