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Monthly Archives: May 2012
Corporate Social Responsibility: Best Content of Q2
The “Best Content” series brings you a handful of the most thought-provoking and informative articles, webinars, and conferences related to Corporate Social Responsibility published over the last quarter, broken down into bite-size pieces for your convenience. 1. Defining the Social More
Posted in Blog, Corporate Social Responsibility, Our Ideas
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Ground Rules: A True New York Experience
We are excited to announce that on June 1, 1stdibs At The New York Design Center will open Ground Rules, the debut photography exhibition by our very own Dru DeSantis. The exhibition, which runs through July 31 at The New More
Taglines: The Hardest Working Words in Branding
A tagline is an expression of your brand, an effective way to concisely communicate its unique value proposition with impact. Recently, Accounting Today put together a list of their favorite accounting firm taglines, identifying sixteen that they felt went “beyond More
Posted in Blog, Branding, Our Ideas, Professional Services
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2012 Communicator Awards Recognizes DeSantis Breindel
The International Academy of Visual Arts honored DeSantis Breindel with a Gold Award of Excellence for the rebranding campaign of leading asset manager, Epoch Investment Partners. More
Posted in News and Events
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When It Comes to Kickball, Never Underestimate the Power of the Creative
Last Friday, some of us had the privilege of participating in the 3rd Annual Playworks Greater Newark/Greater New York Corporate Kickball Tournament, a wonderful event that offers local businesses the chance to give back to their community while enjoying a More
Posted in Blog, Corporate Social Responsibility, Our Ideas
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Unlocking the C-Suite: Why Content Is Key
They are the holy grail of B2B marketing: C-suite executives who open the doors, make the decisions and write the checks. And they are increasingly difficult to reach through conventional marketing channels. The key to getting inside is providing executives with something they need but can’t get elsewhere: relevant content. More
Posted in B2B Marketing, Content Marketing, Front Page Feature, Our Ideas, Whitepapers
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Must Love Cats: Why Videos Go Viral
It’s Internet Week in New York, and media experts from all over have gathered in SoHo to listen, learn, and discuss all the newest trends and insights made in the world of media, marketing, and the webosphere as a whole. More
Posted in Blog, Content Marketing, Interactive, Our Ideas, Social Media, Video
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Tearing Down the Walls: How Open Workspaces Contribute to a Collaborative Culture
What does your office workspace on a holistic level say about the corporate culture your company is trying to build? B2B firms are historically more conservative in their corporate practices due to the gravity of their client responsibilities, and the More
Posted in Blog, Design, Employee Engagement, Our Ideas
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Color Series: Why Tech Brands are Mad about Mixing
Our Color Series is an exploration of the meaning and connotations of color in culture and business. As strategists and designers, we are always curious about the applications of color in culture and business. Earlier this year, we examined the More
Posted in Blog, Color Series, Design, Our Ideas, Technology
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Finding Your Content Niche From Within: The Opportunity for Professional Services Brands
What do professional services firms and media companies have in common? In one word: Content. It is impossible to ignore the increasingly important role that content is playing in B2B marketing, especially for professional services brands. In a world inundated More
Posted in B2B Marketing, Blog, Content Marketing, Our Ideas, Professional Services
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Is the R in CSR Starting to Diminish in Value?
It goes without saying that CSR efforts are a noble and necessary aspect to big corporate culture, however what happens when being socially responsible starts to lose its gravity and significance within a company? An article posted by Fastcoexist.com highlights More
Posted in Blog, Corporate Social Responsibility, Employee Engagement, Our Ideas
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Considering Online Video for Your Next Marketing Campaign? Look Before You Leap
If 2011 was the year that content marketing exploded onto the B2B marketing scene, then all signs point to 2012 being the year of online video. Video, with its immediacy, popularity, and viral potential, represents a unique opportunity for B2B More
Posted in B2B Marketing, Blog, Content Marketing, Interactive, Investor Communications, Our Ideas, Video
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