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Monthly Archives: June 2012
Succeeding in the Digital Landscape: The State of Marketing 2012
Last week, IBM released the results of their 2012 Global Survey of Marketers, an annual report that surveyed over 350 marketing professionals across the globe, offering a wealth of new data from a balanced mix of B2B and B2C companies. More
Posted in B2B Marketing, Blog, Branding, Our Ideas, Social Media, Technology
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7 Must-Read Articles for Developing Killer Infographics
Over the past two years, content has become a critical component of many B2B marketing plans. The proliferation of content marketing has brought (back) to life one of the more visually appealing forms of content: the infographic. Information graphics, or More
Posted in Blog, Content Marketing, Design, Our Ideas
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Filling in the Gaps: The Branding Opportunity for Small Banks
The banking industry is at a decisive inflection point. And recent events have only sustained a feeling of unfairness and disillusionment with big banks in particular. The result: trust in banks at an all time low, and more people are More
Posted in Blog, Branding, Financial Services, Our Ideas
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Is Your Content Tablet Ready?
With new devices come new ways in which people interact with and consume information. On a smart phone, professionals are likely to exchange emails, text message with colleagues and use applications. On a laptop, they’re likely to conduct research and More
Posted in B2B Marketing, Blog, Content Marketing, Design, Mobile, Our Ideas, Technology
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Technology Branding and Marketing: Best Content of Q2
An acronym we’ve all come to love as it relates to our after-work activities is taking on new meaning as it starts to infiltrate the workplace: BYO-D. Bring Your Own Device is beginning to become the norm among offices all More
Posted in Blog, Mobile, Our Ideas, Technology
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5 Noteworthy Trends in Corporate Sustainability
Corporate Sustainability is becoming less of a choice and more of a key survival and growth tactic for big corporations. A recent report from Ernst & Young seems to prove this idea, and upon surveying the “GreenBiz Intelligence Panel,” which More
Posted in Blog, Corporate Social Responsibility, Investor Communications, Our Ideas
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The Top 5 Take-Aways from BMA’s 2012 Annual Conference
Last week, we attended the Business Marketing Association’s Annual Conference in Chicago. It was 48 hours of intensive discussion with B2B leaders who are making their companies grow – marketing heaven! While many of the presentations provided important insights, there More
Posted in B2B Marketing, Blog, Branding, Our Ideas
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Financial Services Branding and Marketing: Best Content of Q2
The “Best Content” series brings you a handful of the most thought-provoking and informative articles, webinars, and conferences related to Financial Services branding and marketing published over the last quarter, broken down into bite-size pieces for your convenience. 1. Financial More
Posted in Blog, Financial Services, Our Ideas
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Financial Communications Society Recognizes DeSantis Breindel for Corporate Social Responsibility Film and Campaign
DeSantis Breindel, received multiple awards at the 18th Annual Financial Communications Society Portfolio Awards, which recognizes excellence in financial advertising, collateral, digital media, public relations, and return on investment. The firm was recognized for their work on an online video and employee engagement campaign promoting the signature culture-building initiative of a leading global investment bank. More
Posted in News and Events
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Professional Services Branding and Marketing: Best Content of Q2
The “Best Content” series brings you a handful of the most thought-provoking and informative articles and webinars related to professional services branding and marketing published over the last quarter, broken down into bite-size pieces for your convenience. 1. Study Finds More
Posted in Blog, Our Ideas, Professional Services
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