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Monthly Archives: July 2012
TEDMED 2012: The Future of Healthcare
In early April, TEDMED hosted a conference in which the sole purpose was to discuss the future of healthcare and medicine as researched and studied by experts and thought leaders from all over the world. We were excited to hear More
Posted in Blog, Life Science, Our Ideas, Social Innovation, Video
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The Language of CSR: What Your Words Say About Your Company
The playwright Tom Stoppard once said, “Words are sacred… if you get the right ones in the right order, you can nudge the world a little…” Upon examining and collecting the annual CSR reports of Fortune’s top 100 companies in More
Posted in Blog, Corporate Social Responsibility, Our Ideas
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How Can a Corporate Brand Minimize ‘Key Man’ Risk?
Much has been written about ‘key man’ risk — the danger for corporations that rely on one or a few individuals — and its impact on business value. Fashion firms with a celebrity designer, for example, or asset management firms More
Posted in Blog, Branding, Financial Services, Our Ideas
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Rethinking Brand Identity After a Merger: A Visual History
Consolidation is nothing new in the professional services industry. The pace of M&A activity has not slowed down in recent years. Many firms, still recovering from recessionary woes, look to mergers to achieve growth goals. As designers and strategists, we More
Posted in Blog, Branding, Design, Our Ideas, Professional Services, Restructuring
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Color Series: Why Black Is Not For the Timid
Our Color Series is an exploration of the meaning and connotations of color in culture and business. When something is the new black, we understand that it is a new trend, a new staple. Yet the sophistication of black may More
Posted in Blog, Color Series, Design, Our Ideas
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The Future of Financial Media: 5 Key Considerations
We recently attended the Journal of Financial Advertising and Marketing Forum on the Future of Financial Media, held at the NYSE. Compared to last year’s forum, there was a noticeable shift in the mindset of the financial marketers present — More
Posted in B2B Marketing, Blog, Financial Services, Mobile, Our Ideas
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Why Social Media Is Your Most Powerful Social Investment Tool
Employees represent a uniquely powerful communications channel to external audiences, especially for B2B companies. When employees have a strong bond and a clear understanding of the corporate brand, they can be a company’s most valuable brand ambassadors. Social media offers More
Posted in Blog, Corporate Social Responsibility, Employee Engagement, Our Ideas, Restructuring, Social Media
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10 Articles B2B Marketers Must Read Before Going Mobile
Much like the tablet, mobile use is on the rise and a key touchpoint for engaging with customers. Below, we have compiled 10 of the most informative and useful articles relating to B2B marketing in the mobile space; how to More
Posted in B2B Marketing, Blog, Mobile, Our Ideas, Technology
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