AMDeC - Test
Inflection Point: Before launching a major fund-raising campaign, a medical research organization had to find a new way to communicate its complex model and unique value proposition.
The Academy for Medical Development and Collaboration (AMDeC), a consortium of major medical research institutions, promotes collaboration among its member institutions, creating innovative biomedical initiatives. A comprehensive brand positioning analysis, including research with leaders of major research institutions, uncovered a gap between what the organization believed it delivered and the value its members thought they received. Following the launch of the new brand, which focuses on AMDeC’s role in fostering medical breakthroughs, the organization has experienced a substantial increase in fund-raising momentum.