AES Corporation - Test
Inflection Point: Having expanded into new energy sources and new global markets, this leading power company needed to communicate its new strategy.
The AES Corporation provides affordable and sustainable energy in 28 countries. In communicating with investors, AES needed to emphasize the diversity of the markets it serves as well as the diversity of the types of energy it provides, from natural gas and coal to renewables, such as wind power.
The design strategy for the company’s annual report visually depicts the company’s diverse business model. Investors know right from the homepage that AES serves multiple markets with a variety of energy types. The online annual enables investors to navigate via business strategy, emphasizing that AES has a clearly articulated vision for growth. In the annual and in an investor kit, striking information graphics provide visibility into the company’s business model and performance. As a result, investors have a clear understanding of where the company is headed and why its strategy will ultimately deliver shareholder value.