A trade association brand serves many masters, including members, who need to understand the value of affiliation; legislators and regulators, who must perceive it is a credible source of information and insights and the general public, who must understand what it stands for and how this can benefit them. The brand needs to reflect this by clearly defining the association’s core value proposition, balancing advocacy with the various products and services it offers, while providing a communications platform that unites potentially disparate audiences and issues-related campaigns.
Aligning a trade association with economic growth. More
New York Shipping Association | VIEW CASE STUDY
Launching a new brand through a web-based membership portal. More
The Communications Network | VIEW CASE STUDY
