Author Archives: davemorreale

The Regional Bond Dealers Association, the premier trade association focused exclusively on U.S. fixed income markets, has officially become the Bond Dealers of America. The association, which has experienced rapid growth since its inception in 2008, wanted a name and brand that better reflected its mission and expanding membership. To help them navigate this important inflection point, the BDA tapped DeSantis Breindel.  More

DeSantis Breindel received recognition from the 2011 Summit Creative Award competition for its B2B media campaign for their client Stephens, an independent financial services firm based in Little Rock, AR. The campaign – launching Stephens’ new brand – was deployed through multiple channels, including online and print advertising, a new website, microsites, corporate video, an internal brand launch and an ongoing employee engagement program.  More

DeSantis Breindel was recognized for outstanding work in financial services branding and communications at the 17th Annual FCS Portfolio Awards. The corporate branding and marketing communications firm received three gold awards and a “Best in Show” honor for creative excellence in online video, environmental branding and marketing collateral for clients in the financial services industry.   More

DeSantis Breindel is one of only 23 New York agencies to make BtoB Magazine’s Top Agencies of 2011 list. The annual list features fewer than 150 leading B2B agencies nationally, determined by revenue growth, new client wins and other performance drivers.  More

DeSantis Breindel has moved to 30 West 21st Street in New York’s Flatiron District. The move to new, larger offices comes after a period of significant growth for the B2B-focused agency.  More

Project HEALTH, an innovative non-profit that helps low-income families, has launched a new name and branding platform to support its anticipated growth into a nationwide health care game changer.   More

In today’s complex and even hostile investor environment, a company can no longer rely on communicating financial performance and business strategy alone to connect with investors. A new whitepaper from DeSantis Breindel examines how companies with an engaging investor relations brand can develop more powerful connections with investors.  More

What is the appropriate approach to communicating a company’s commitment to corporate social responsibility? How can a company let key constituents know about its philanthropic work while maintaining a sense of authenticity? DeSantis Breindel’s new whitepaper examines how a company can find the proper relationship between CSR communications and corporate branding.   More

The Association of Marketing and Communications Professionals announced the winners of their international creative competition, the MarCom Awards. DeSantis Breindel was recognized for a diverse range of work done for clients Stephens, Liberty Global, Dean Foods, Kaman, Logitech, Developers Diversified Realty, the Robert Wood Johnson Foundation and a leading global financial services institution.  More

The B2B-focused agency has been recognized for excellence in creativity and design, picking up four American Graphic Design Awards for a diverse range of work – from corporate branding, employee engagement and corporate social responsibility campaigns to print and online annual reports.  More

“For companies competing in industries undergoing transformation, such as broadcasting, websites are the most important channel for communicating brand messaging, the hub where all constituents meet,” said Dru DeSantis, Partner and Co-founder of DeSantis Breindel.   More

Consistent growth lands DeSantis Breindel a place on Inc. magazine’s fourth annual exclusive list of America’s fastest-growing private companies – the Inc 5000.   More

The Royal Bank of Scotland, one of the world’s largest financial services companies, has selected corporate branding and marketing communications firm DeSantis Breindel to develop a new branding and communications strategy for the launch of a U.S. investment products business.   More

“Investors are pushing for increased transparency after the financial crisis,” said Howard Breindel, Co-founder and Partner at DeSantis Breindel. “Kaman wanted to improve the ease with which investors could access information about its results and its strategy. Online annual reports provide a great opportunity to create a new experience for investors that is both interactive and transparent.”  More

DeSantis Breindel makes its debut on BtoB Magazine’s Top Agencies of 2010 list. The annual list features “the best btob shops in the business” determined by revenue growth, new client wins and other performance drivers.   More

At a time of financial crisis and regulatory scrutiny, the ABA needed to find new ways to connect with members and prospects. A new brand gives the association a powerful and consistent voice as champion for the industry, renewing appreciation among members and prospects of its unique value.  More