Even as ad spending growth has stalled in most traditional media, digital continues to climb. eMarketer recently hosted Digital Advertising Trends for 2013, an interesting webinar that examined major developments in US online, mobile and social ad spending, including 2012’s key More
In today’s increasingly complex, cluttered and connected marketing environment, B2B marketers have become more sophisticated in their use of content to open a dialogue with prospects and lead them through the decision-making process. This is especially true in high-tech industries, More
Are CIOs using social media? This is a question we hear frequently – with any C-Suite audience actually. Most recently it came up while we were working with an IT consulting firm to develop an integrated marketing campaign aimed at More
It’s been a little over a year since we launched our BrandEd blog. In that time we have focused on a range of topics specific to B2B branding and marketing – from advertising and online video to employee engagement, mobile More
“Asking ‘why’ is one of the most important strategies children have for connecting with their caregivers and learning about the world around them,” explains child psychologist, Dr. Dawn Taylor, in an interview for the Content Marketing Institute. But, why is More
Over the past two years, content has become a critical component of many B2B marketing plans. The proliferation of content marketing has brought (back) to life one of the more visually appealing forms of content: the infographic. Information graphics, or More
With new devices come new ways in which people interact with and consume information. On a smart phone, professionals are likely to exchange emails, text message with colleagues and use applications. On a laptop, they’re likely to conduct research and More
They are the holy grail of B2B marketing: C-suite executives who open the doors, make the decisions and write the checks. And they are increasingly difficult to reach through conventional marketing channels. The key to getting inside is providing executives with something they need but can’t get elsewhere: relevant content. More
It’s Internet Week in New York, and media experts from all over have gathered in SoHo to listen, learn, and discuss all the newest trends and insights made in the world of media, marketing, and the webosphere as a whole. More
What do professional services firms and media companies have in common? In one word: Content. It is impossible to ignore the increasingly important role that content is playing in B2B marketing, especially for professional services brands. In a world inundated More
If 2011 was the year that content marketing exploded onto the B2B marketing scene, then all signs point to 2012 being the year of online video. Video, with its immediacy, popularity, and viral potential, represents a unique opportunity for B2B More
In today’s content-fueled B2B marketing environment, we’ve all turned into writers and publishers. Between Twitter updates, emails, blog posts and LinkedIn group discussions, we’re all trying to get people interested in what we have to say. Most of these forms More
Recently, we examined the increasingly important role that content is playing in B2B marketing that we published in a whitepaper. The proliferation of content is especially apparent in professional services, where eight of the top ten accounting firms have content-driven More
A revolution is brewing in the world of B2B marketing. Lack of differentiation, fragmented media, complex regulation and brutal competition has turned decision making into a Rubik’s Cube for corporate buyers of enterprise products and services. This whitepaper examines how smart marketers are leveraging content to break through the clutter and make meaningful connections with customers and prospect. More
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