It’s Internet Week in New York, and media experts from all over have gathered in SoHo to listen, learn, and discuss all the newest trends and insights made in the world of media, marketing, and the webosphere as a whole. More
If 2011 was the year that content marketing exploded onto the B2B marketing scene, then all signs point to 2012 being the year of online video. Video, with its immediacy, popularity, and viral potential, represents a unique opportunity for B2B More
For companies that want to convey the impact of their giving– whether measured in volunteer hours or dollars—online video is the most powerful, cost-effective medium. Video, with its immediacy, popularity, and viral potential, represents a unique opportunity to capture the breadth of CSR’s impact, provide an intimate look at the people involved, and reach a receptive audience. More
An intriguing article recently published by Ars Technica explores elements of Apple’s newest operating system. One element, the “disappearing” scrollbar, is a significant change from an accepted standard. As other industry innovators adopt a disappearing scrollbar as part of their More
HTML5 is the most recent update to the language used to write web pages. It has recently become a popular topic of conversation: many are commenting how the revised markup language, once finished, will change the Internet for the better. More
In today’s content-fueled B2B marketing environment, we’ve all turned into writers and publishers. Between Twitter updates, emails, blog posts and LinkedIn group discussions, we’re all trying to get people interested in what we have to say. Most of these forms More
As we examined in our recent whitepaper, content is becoming the lifeline B2B marketers need to break through the clutter and make meaningful connections in an increasingly complex environment. And for many companies, their website is the main platform for More
