The digital revolution is forever changing how customers choose and use financial services. In his new book, Bank 3.0, Brett King argues that banking is no longer a place you go, but something you do. As we examined in a More
Even as ad spending growth has stalled in most traditional media, digital continues to climb. eMarketer recently hosted Digital Advertising Trends for 2013, an interesting webinar that examined major developments in US online, mobile and social ad spending, including 2012’s key More
We’ve all encountered retargeting. Remember that time you spent a few minutes browsing a website, mostly likely retail – let’s say you were looking at shoes on Zappos – and the next day an ad featuring the very pair of More
The term “user experience design” is thrown around a lot, but there’s little consensus on what it actually means. One reason may be the sheer number of disciplines that contribute to UXD, and the difficulty in defining how they work More
There’s a lot of buzz around the term ‘Big Data’ right now. For the most part, B2B marketers know it’s something that should be on their radar, but it’s very easy to get stuck in the weeds. So, what is More
Banking is no longer a place you go, but something you do. This is the underlying argument in Brett King’s new book, Bank 3.0 (an update to 2010’s Bank 2.0), which examines the widening gap between how customers choose and More
In a recent article from TheAtlantic.com, staff members discuss the recent redesign they undertook to update the website, making it more aesthetically pleasing and more accessible to its readership. Bob Cohn, editor of Atlantic Digital, writes,“Midway through the process, in More
Intensified scrutiny and skepticism demand new ways of connecting with investors. It’s not enough to say that you’re transparent. You need to demonstrate it – and PowerPoint and annual reports are no longer enough. This whitepaper examines an increasingly popular More
In a recent blog post we examined why tablets are the ‘best new content marketing device,’ and how B2B marketers can ensure their content is tablet ready. On a tablet, professionals want to watch, learn, and read. They use tablets More
It’s Internet Week in New York, and media experts from all over have gathered in SoHo to listen, learn, and discuss all the newest trends and insights made in the world of media, marketing, and the webosphere as a whole. More
If 2011 was the year that content marketing exploded onto the B2B marketing scene, then all signs point to 2012 being the year of online video. Video, with its immediacy, popularity, and viral potential, represents a unique opportunity for B2B More
For companies that want to convey the impact of their giving– whether measured in volunteer hours or dollars—online video is the most powerful, cost-effective medium. Video, with its immediacy, popularity, and viral potential, represents a unique opportunity to capture the breadth of CSR’s impact, provide an intimate look at the people involved, and reach a receptive audience. More
An intriguing article recently published by Ars Technica explores elements of Apple’s newest operating system. One element, the “disappearing” scrollbar, is a significant change from an accepted standard. As other industry innovators adopt a disappearing scrollbar as part of their More
HTML5 is the most recent update to the language used to write web pages. It has recently become a popular topic of conversation: many are commenting how the revised markup language, once finished, will change the Internet for the better. More
In today’s content-fueled B2B marketing environment, we’ve all turned into writers and publishers. Between Twitter updates, emails, blog posts and LinkedIn group discussions, we’re all trying to get people interested in what we have to say. Most of these forms More
As we examined in our recent whitepaper, content is becoming the lifeline B2B marketers need to break through the clutter and make meaningful connections in an increasingly complex environment. And for many companies, their website is the main platform for More
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