Even as ad spending growth has stalled in most traditional media, digital continues to climb. eMarketer recently hosted Digital Advertising Trends for 2013, an interesting webinar that examined major developments in US online, mobile and social ad spending, including 2012’s key More
It’s been a little over a year since we launched our BrandEd blog. In that time we have focused on a range of topics specific to B2B branding and marketing – from advertising and online video to employee engagement, mobile More
In a recent blog post we examined why tablets are the ‘best new content marketing device,’ and how B2B marketers can ensure their content is tablet ready. On a tablet, professionals want to watch, learn, and read. They use tablets More
We recently attended the Journal of Financial Advertising and Marketing Forum on the Future of Financial Media, held at the NYSE. Compared to last year’s forum, there was a noticeable shift in the mindset of the financial marketers present — More
Much like the tablet, mobile use is on the rise and a key touchpoint for engaging with customers. Below, we have compiled 10 of the most informative and useful articles relating to B2B marketing in the mobile space; how to More
With new devices come new ways in which people interact with and consume information. On a smart phone, professionals are likely to exchange emails, text message with colleagues and use applications. On a laptop, they’re likely to conduct research and More
An acronym we’ve all come to love as it relates to our after-work activities is taking on new meaning as it starts to infiltrate the workplace: BYO-D. Bring Your Own Device is beginning to become the norm among offices all More
The lowest common denominator (LCD) can be defined as “the broadest or most widely applicable requirement or circumstance.” It’s often difficult to acknowledge, but LCD can be a valuable tool for marketers when developing advertising campaigns. Larger ad sizes allow More
An intriguing article recently published by Ars Technica explores elements of Apple’s newest operating system. One element, the “disappearing” scrollbar, is a significant change from an accepted standard. As other industry innovators adopt a disappearing scrollbar as part of their More
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