It’s Internet Week in New York, and media experts from all over have gathered in SoHo to listen, learn, and discuss all the newest trends and insights made in the world of media, marketing, and the webosphere as a whole. More
Professional services brands are built on reputation, relationships and intellectual capital. In such a competitive and fast-paced industry, social media, with its innate interactive and viral capabilities, can be a powerful tool for disseminating thought leadership and building meaningful connections More
Over a month ago, we published an article entitled “Pinterest: The Next Big Thing in B2B Social Media Marketing,” and as it turns out, Pinterest is turning up in the headlines almost daily for a myriad of reasons related to More
“The Influencers: Financial Services Marketing” is an aggregate of marketing strategy, business insights and industry trends for marketers in Financial Services. If you’ve been following our Twitter lists recently, then you know we’ve been aggregating the influencers in technology, professional More
“The Influencers: CSR” is an aggregate of thought leaders who regularly share strategies and insights for increasing participation in and enhancing the long-term impact of corporate social responsibility programs. As more and more companies are discovering CSR activities can build a More
The technological options for financial service companies today seem endless, which means that technology brands need to work that much harder to stand out. So what are financial service technology buyers looking for? InvestmentNews interviewed a panel of professionals working More
Last week, BDI held its’ annual Social Media in Wealth Management Leadership Forum in New York. The event brought together thought leaders in the industry who shared best practices for enabling financial advisors to use Social Media platforms to connect More
“The Influencers: Professional Services Marketing” is an aggregate of marketing strategy, business insights and industry trends for marketers in the Accounting, Legal Services and Management Consulting fields. Recently, we published our Twitter list for Tech Marketers, and based on the More
As the old saying goes, a picture is worth a thousand words. But it seems the newly viral online bulletin board site Pinterest, has brought new meaning to this idiom as more and more businesses are adopting the online forum More
“The Influencers: Tech Marketing” is an aggregate of marketing strategy, business insights and industry trends for marketers in the Technology field. With a great breadth of information and knowledge comes a need for some form of organization and order. Twitter More
HTML5 is the most recent update to the language used to write web pages. It has recently become a popular topic of conversation: many are commenting how the revised markup language, once finished, will change the Internet for the better. More
In today’s content-fueled B2B marketing environment, we’ve all turned into writers and publishers. Between Twitter updates, emails, blog posts and LinkedIn group discussions, we’re all trying to get people interested in what we have to say. Most of these forms More
A digital world, one that is highly social and intricately connected, is based on transparency: everyone knows everything at all times. Fast-paced communication means that news, information, and opinions are exchanged constantly. At a moment in time when everyone is More
It’s no secret that B2B marketers have been slow to incorporate social media into marketing programs. It’s almost as if we are wading into an ice-cold pond, inch by inch. Right now, we are up to our waists: we know More
Social media is helping many B2B brands connect with customers. According to a recent post in the Harvard Business Review, the three primary benefits of using social media are: increased awareness of the company, increased traffic, and more favorable perceptions More
In today’s connected marketing environment, where the conversation never ends and every message can link across platforms, the static Integrated Marketing model that has guided marketers for nearly 20 years needs to be upgraded to a less linear approach. Smart business marketers with high stakes riding on the success of their singular brand message reaching customers at all touch points ought to synchronize, not integrate, their marketing plans. More
Corporate social media is currently in an awkward stage right now. As a study recently published by eMarketer points out, while executives may realize the importance of a social media marketing strategy, they are hesitant to “start implementing a plan.” More
