The visual aspects of a brand are what creates the overall “brand identity,” a way for audiences to create perceptions about your brand based on the consistency of images, language, font, design, and of course, colors. Color plays a crucial More
Our Color Series is an exploration of the meaning and connotations of color in culture and business Frank Sinatra is quoted as saying, “Orange is the happiest color.” And he isn’t alone in thinking that, as brands often choose to More
Our Color Series is an exploration of the meaning and connotations of color in culture and business. A clean slate, a fresh sheet of paper, a bride in a white gown: white can indicate the start of something new. Culturally, More
Our Color Series is an exploration of the meaning and connotations of color in culture and business. When something is the new black, we understand that it is a new trend, a new staple. Yet the sophistication of black may More
Our Color Series is an exploration of the meaning and connotations of color in culture and business. As strategists and designers, we are always curious about the applications of color in culture and business. Earlier this year, we examined the More
Our Color Series is an exploration of the meaning and connotations of color in culture and business. Mellow yellow wasn’t always so: several hundred years ago in France, yellow was smeared onto the doors of felons and traitors, heretics in More
Our Color Series is an exploration of the meaning and connotations of color in culture and business. Green: it signifies American cash, it refers to being ecologically conscious, and green means go. It is a natural color, of grass and More
Our Color Series is an exploration of the meaning and connotations of color in culture and business. Today, in the United States, red can represent anything from stop signs, fire trucks, blood, passion, danger and even Coca-Cola and Netflix. Color More
Our Color Series is an exploration of the meaning and connotations of color in culture and business. Blue: the most common color in financial services. A look at fifty top financial services brands found almost half had blue logos and More
Our Color Series is an exploration of the meaning and connotations of color in culture and business. “We’re looking for a unique brand color for our company. We really want to stand out.” “Well, red would really differentiate your company.” More
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