The visual aspects of a brand are what creates the overall “brand identity,” a way for audiences to create perceptions about your brand based on the consistency of images, language, font, design, and of course, colors. Color plays a crucial More
The term “user experience design” is thrown around a lot, but there’s little consensus on what it actually means. One reason may be the sheer number of disciplines that contribute to UXD, and the difficulty in defining how they work More
In a recent article from TheAtlantic.com, staff members discuss the recent redesign they undertook to update the website, making it more aesthetically pleasing and more accessible to its readership. Bob Cohn, editor of Atlantic Digital, writes,“Midway through the process, in More
This year, the University of California debuted a new logo, meant to “project a forward looking spirit” and act as an adaptable image for the university in an increasingly digital world. Unexpectedly, the rebranding resulted in widespread backlash from the More
LinkedIn’s newly redesigned company pages allow for a much more visually engaging, interactive, and personalized interface—a welcomed upgrade we were eager to take advantage of! Using our own company page as an example, we’ve highlighted some of the things we More
Recently, two members of the DeSantis Breindel team led an AIGA/NY Breakfast Club discussion entitled “An Office Romance” which provided attendees with insider tips and tricks for working smarter with colors, fonts, templates, master pages, and style sheets in the More
Can the choice of a particular font include political and ideological implications? This is precisely what attendees tried to uncover at Typography and Power, a two-day conference where participants examined how type and print influence the political realm. Inspired by More
Our Color Series is an exploration of the meaning and connotations of color in culture and business Frank Sinatra is quoted as saying, “Orange is the happiest color.” And he isn’t alone in thinking that, as brands often choose to More
The meatpacking district has taken on a new hue, as yellow polka-dots are beginning to flood west 14th street. The Whitney Museum’s new home, which is currently under construction, does not display scaffolding and steel beams; rather the entirety of More
Our Color Series is an exploration of the meaning and connotations of color in culture and business. A clean slate, a fresh sheet of paper, a bride in a white gown: white can indicate the start of something new. Culturally, More
Consolidation is nothing new in the professional services industry. The pace of M&A activity has not slowed down in recent years. Many firms, still recovering from recessionary woes, look to mergers to achieve growth goals. As designers and strategists, we More
Our Color Series is an exploration of the meaning and connotations of color in culture and business. When something is the new black, we understand that it is a new trend, a new staple. Yet the sophistication of black may More
Over the past two years, content has become a critical component of many B2B marketing plans. The proliferation of content marketing has brought (back) to life one of the more visually appealing forms of content: the infographic. Information graphics, or More
With new devices come new ways in which people interact with and consume information. On a smart phone, professionals are likely to exchange emails, text message with colleagues and use applications. On a laptop, they’re likely to conduct research and More
We are excited to announce that on June 1, 1stdibs At The New York Design Center will open Ground Rules, the debut photography exhibition by our very own Dru DeSantis. The exhibition, which runs through July 31 at The New More
What does your office workspace on a holistic level say about the corporate culture your company is trying to build? B2B firms are historically more conservative in their corporate practices due to the gravity of their client responsibilities, and the More
Our Color Series is an exploration of the meaning and connotations of color in culture and business. As strategists and designers, we are always curious about the applications of color in culture and business. Earlier this year, we examined the More
The lowest common denominator (LCD) can be defined as “the broadest or most widely applicable requirement or circumstance.” It’s often difficult to acknowledge, but LCD can be a valuable tool for marketers when developing advertising campaigns. Larger ad sizes allow More
As the old saying goes, a picture is worth a thousand words. But it seems the newly viral online bulletin board site Pinterest, has brought new meaning to this idiom as more and more businesses are adopting the online forum More
Our Color Series is an exploration of the meaning and connotations of color in culture and business. Blue: the most common color in financial services. A look at fifty top financial services brands found almost half had blue logos and More
Visual icons are deeply engrained in our culture, recognizable in an instant and possessing powerful connotations. To someone from a different culture or time, modern images would mean very little, yet images of a classic Coca-Cola bottle or Che Guevara More
If you were in the mood to look at some Monet and maybe a little Picasso, you would head over to the Museum of Modern Art. If your kids were at the height of their dinosaur obsession, you’d naturally take More
As a company grows, its communication needs become more intricate. There’s the sales team, which needs a variety of sell sheets, updatable on the fly yet coordinated and professional looking. Human Resources plans to develop a recruitment packet for college More
Fast Company’s September issue, “United States of Design,” spotlighted the critical role that design plays in any company’s key business decisions. One particularly interesting article profiled General Motor’s Mary Barra, a leader of product development trying to redesign the struggling More
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