What does your office workspace on a holistic level say about the corporate culture your company is trying to build? B2B firms are historically more conservative in their corporate practices due to the gravity of their client responsibilities, and the More
Our Color Series is an exploration of the meaning and connotations of color in culture and business. As strategists and designers, we are always curious about the applications of color in culture and business. Earlier this year, we examined the More
The lowest common denominator (LCD) can be defined as “the broadest or most widely applicable requirement or circumstance.” It’s often difficult to acknowledge, but LCD can be a valuable tool for marketers when developing advertising campaigns. Larger ad sizes allow More
Our Color Series is an exploration of the meaning and connotations of color in culture and business. Mellow yellow wasn’t always so: several hundred years ago in France, yellow was smeared onto the doors of felons and traitors, heretics in More
Our Color Series is an exploration of the meaning and connotations of color in culture and business. Green: it signifies American cash, it refers to being ecologically conscious, and green means go. It is a natural color, of grass and More
Our Color Series is an exploration of the meaning and connotations of color in culture and business. Today, in the United States, red can represent anything from stop signs, fire trucks, blood, passion, danger and even Coca-Cola and Netflix. Color More
As the old saying goes, a picture is worth a thousand words. But it seems the newly viral online bulletin board site Pinterest, has brought new meaning to this idiom as more and more businesses are adopting the online forum More
Our Color Series is an exploration of the meaning and connotations of color in culture and business. Blue: the most common color in financial services. A look at fifty top financial services brands found almost half had blue logos and More
Visual icons are deeply engrained in our culture, recognizable in an instant and possessing powerful connotations. To someone from a different culture or time, modern images would mean very little, yet images of a classic Coca-Cola bottle or Che Guevara More
Our Color Series is an exploration of the meaning and connotations of color in culture and business. “We’re looking for a unique brand color for our company. We really want to stand out.” “Well, red would really differentiate your company.” More
If you were in the mood to look at some Monet and maybe a little Picasso, you would head over to the Museum of Modern Art. If your kids were at the height of their dinosaur obsession, you’d naturally take More
As a company grows, its communication needs become more intricate. There’s the sales team, which needs a variety of sell sheets, updatable on the fly yet coordinated and professional looking. Human Resources plans to develop a recruitment packet for college More
Fast Company’s September issue, “United States of Design,” spotlighted the critical role that design plays in any company’s key business decisions. One particularly interesting article profiled General Motor’s Mary Barra, a leader of product development trying to redesign the struggling More
