Implementing a breakthrough brand to 120,000 employees in 95 countries. More
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Rebrand
Changes in business strategy require changes in brand strategy. Only when the two are truly aligned can a company achieve its growth agenda. Research will uncover the gap between where a company’s brand is today… and where it can be most successful in the future. The new brand must retain the best of the legacy brand while jettisoning those brand pillars that no longer resonate or reflect current reality.
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