One logo does not always translate to one cohesive brand. One of our clients, a global management consulting firm, learned this first hand. After a series of acquisitions and internal restructuring, management was focused on creating a “one firm” mentality, More
Pwc recently released the results of their 16th Annual US CEO Survey. It’s an interesting report with a focus on how the 167 US-based CEOs surveyed plan to create value an uncertain economy. There were three findings in particular that More
Consolidation is nothing new in the professional services industry. The pace of M&A activity has not slowed down in recent years. Many firms, still recovering from recessionary woes, look to mergers to achieve growth goals. As designers and strategists, we More
Employees represent a uniquely powerful communications channel to external audiences, especially for B2B companies. When employees have a strong bond and a clear understanding of the corporate brand, they can be a company’s most valuable brand ambassadors. Social media offers More
The ironic thing about your brand’s image is that you can’t actually see it. Image as it relates to your brand is a metaphor, an idea meant to conjure up the assured sense of truth that comes with witnessing something concrete (and hopefully positive) with your own eyes. Your customers can’t see loyalty, trust, or any other quality, but an effective brand strategy can help them make the connection. First though, you’ll need to learn to see these qualities yourself. More
We recently came across an interesting article in Accounting Today that examined the expansion of accounting firms, noting specifically the growing trend of “expanding any way you can” across vertical and geographical markets. The industry as a whole seems to More
About 10 years ago, a collective worry circled the corporate world: that mergers were getting out of hand. A Fast Company article from 2002 mentions that “in the first five weeks of 2000 . . . more than $500 billion More
Corporate breakups are the new black. And Wall Street is buzzing as company after company looks to spin-off to create greater value for shareholders, despite the weak economy. With all the commotion, it can be easy to forget that breaking More
In today’s complex and even hostile investor environment, a company can no longer rely on performance and strategy alone to connect with investors. Companies with an engaging investor relations brand have the advantage of delivering focused, consistent messages that lead to more powerful connections with investors. More
Picture this. You’re sitting at your desk flipping through a small stack of mail. Most of it is publications, but there are a few direct mail letters, and one is from a bank. You recognize the name: they’ve just bought More
The recent, and arguably hasty, announcement of Meg Whitman taking the reins as HP’s new CEO, ignited a firestorm in the press with everyone weighing in on Whitman’s ability to succeed in turning the ailing technology company around. So much More
The Wall Street Journal recently published an article about AT&T’s D.C. advertising campaign aimed at convincing regulators and lawmakers of the merits of the proposed T-Mobile USA takeover. The ads focus on how merging the two companies will result in More
Xan Parker, head of DeSantis Breindel’s film department, is an award-winning documentary film producer who has produced a number of investor videos. Here, she shares a few high-level tips for creating successful investor videos. More
As a company grows, its communication needs become more intricate. There’s the sales team, which needs a variety of sell sheets, updatable on the fly yet coordinated and professional looking. Human Resources plans to develop a recruitment packet for college More
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