It goes without saying that CSR efforts are a noble and necessary aspect to big corporate culture, however what happens when being socially responsible starts to lose its gravity and significance within a company? An article posted by Fastcoexist.com highlights More
The “Best Content” series brings you a handful of the most thought-provoking and informative articles and webinars related to Corporate Social Responsibility published over the last quarter, broken down into bite-size pieces for your convenience. Lessons Learned in Promoting CSR More
For companies that want to convey the impact of their giving– whether measured in volunteer hours or dollars—online video is the most powerful, cost-effective medium. Video, with its immediacy, popularity, and viral potential, represents a unique opportunity to capture the breadth of CSR’s impact, provide an intimate look at the people involved, and reach a receptive audience. More
“The Influencers: CSR” is an aggregate of thought leaders who regularly share strategies and insights for increasing participation in and enhancing the long-term impact of corporate social responsibility programs. As more and more companies are discovering CSR activities can build a More
Why do employees get involved in corporate social responsibility activities? Is it the opportunity to “do good”? Or maybe the chance to make a positive impression on company management? Perhaps just to get a day off from work? The answer More
Pharma companies are especially active when it comes to corporate social responsibility (CSR). According to The Foundation Center’s “Key Facts on Corporate Foundations” Report, the pharmaceutical industry held the second largest share of corporate foundation giving (at 15.2%) in 2009, More
When it comes to maximizing the impact of employee volunteer programs, a well thought-out branding and communications strategy can be your most powerful tool. Even when employees volunteer on their own, an effective communications campaign can make them feel connected More
Achieving the right relationship between a company’s brand and its philanthropic or volunteer efforts is a delicate balancing act. But it’s well worth the effort. This whitepaper identifies four overarching principles that can guide a company in aligning corporate social responsibility activities with the corporate brand for authenticity and impact. More
When it comes to maximizing the impact of corporate volunteer programs, a well thought-out branding and communications strategy can be your most powerful tool. This whitepaper shares seven principles for leveraging communications to enhance the long-term success and impact of your employee volunteer program. More
For most companies, and particularly those in the B2B space, employees represent the most powerful brand communications channel. To be true brand ambassadors, employees must feel a sense of shared purpose, a fundamental connection to the company’s mission, vision and values, More
