EisnerAmper - Test
Inflection Point: The combination of two professional services firms created a regional powerhouse focused on accelerating growth.
EisnerAmper, created by the combination of two highly regarded, regional accounting, tax and consulting firms, wanted to capitalize on its new stature to increase market share and promote cross-selling. To make this happen, the firm needed a world-class brand that provided clear differentiation from its larger competitors. Client research uncovered a number of potential brand pillars, including the willingness of the firm’s most senior partners to roll up their sleeves to deliver innovative solutions. The new brand reflects both the sophistication and product breadth of the new firm and its accessible, client-focused culture.