One logo does not always translate to one cohesive brand. One of our clients, a global management consulting firm, learned this first hand. After a series of acquisitions and internal restructuring, management was focused on creating a “one firm” mentality, More
Does your corporate brand translate effectively to recruits? This is something we always encourage clients to think about when going through a branding initiative. After all, the best talent has choices. If your company hasn’t thought about how this important More
Corporate volunteerism programs are highly effective in leveraging the skills and enthusiasm of employees to make a difference in the community. They build a strong internal culture as well as goodwill with external audiences. Unfortunately, CSR programs often feel the More
It’s no secret that Bank of America has suffered some reputation hits since the financial crisis – from high-profile lawsuits blaming the bank’s lending practices for the housing bust to public outcry over plans to charge new fees to checking More
We recently found ourselves in the following conversation: Client: We need to engage employees in our company’s new mission. We need your help with the execution of the communications campaign. We already have the positioning and messaging. The CEO wrote More
CSR minus HR is PR. This is a great quote, originally appearing in the World Business Council for Sustainable Development Driving Success, which speaks to a common challenge faced by many CSR professionals today: when a firm’s CSR strategy is More
Last year we published a whitepaper that examined how professional services firms can leverage the power of branding to stand out in an increasingly competitive industry. It’s fairly comprehensive in covering the process of building a solid and differentiated brand, More
It’s been a little over a year since we launched our BrandEd blog. In that time we have focused on a range of topics specific to B2B branding and marketing – from advertising and online video to employee engagement, mobile More
“Corporations seeking to maintain the interest of their highly gifted talent pools have noted the rising tides and have responded…They wisely understand that the ‘Me Generation’ whose irresponsible Yuppie chaff touted luxury, self-interest and greed ‘because it could,’ has been More
In a recent article from Pensions and Investments, Pacific Investment Management’s COO, Douglas Hodge, argues that in order to restore trust, financial services must begin with culture. A strong culture is a corporate asset and in order to maintain a More
As part of a recent rebranding project for a client, we recommended developing a recruitment video – a 2-3 minute film featuring interns and employees talking about what it was like to work at the firm. The client, an investment More
Employees represent a uniquely powerful communications channel to external audiences, especially for B2B companies. When employees have a strong bond and a clear understanding of the corporate brand, they can be a company’s most valuable brand ambassadors. Social media offers More
What does your office workspace on a holistic level say about the corporate culture your company is trying to build? B2B firms are historically more conservative in their corporate practices due to the gravity of their client responsibilities, and the More
It goes without saying that CSR efforts are a noble and necessary aspect to big corporate culture, however what happens when being socially responsible starts to lose its gravity and significance within a company? An article posted by Fastcoexist.com highlights More
Recently, Fortune Magazine published its annual list of the 100 Best Companies to Work For. It’s impossible to ignore the fact that the majority of companies that land a spot on the list are big corporations with very deep pockets. More
Professional services brands are built on reputation, relationships and intellectual capital. In such a competitive and fast-paced industry, social media, with its innate interactive and viral capabilities, can be a powerful tool for disseminating thought leadership and building meaningful connections More
For companies that want to convey the impact of their giving– whether measured in volunteer hours or dollars—online video is the most powerful, cost-effective medium. Video, with its immediacy, popularity, and viral potential, represents a unique opportunity to capture the breadth of CSR’s impact, provide an intimate look at the people involved, and reach a receptive audience. More
Why do employees get involved in corporate social responsibility activities? Is it the opportunity to “do good”? Or maybe the chance to make a positive impression on company management? Perhaps just to get a day off from work? The answer More
When it comes to maximizing the impact of employee volunteer programs, a well thought-out branding and communications strategy can be your most powerful tool. Even when employees volunteer on their own, an effective communications campaign can make them feel connected More
A digital world, one that is highly social and intricately connected, is based on transparency: everyone knows everything at all times. Fast-paced communication means that news, information, and opinions are exchanged constantly. At a moment in time when everyone is More
About 10 years ago, a collective worry circled the corporate world: that mergers were getting out of hand. A Fast Company article from 2002 mentions that “in the first five weeks of 2000 . . . more than $500 billion More
When it comes to maximizing the impact of corporate volunteer programs, a well thought-out branding and communications strategy can be your most powerful tool. This whitepaper shares seven principles for leveraging communications to enhance the long-term success and impact of your employee volunteer program. More
The recent, and arguably hasty, announcement of Meg Whitman taking the reins as HP’s new CEO, ignited a firestorm in the press with everyone weighing in on Whitman’s ability to succeed in turning the ailing technology company around. So much More
For most companies, and particularly those in the B2B space, employees represent the most powerful brand communications channel. To be true brand ambassadors, employees must feel a sense of shared purpose, a fundamental connection to the company’s mission, vision and values, More
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