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Brand Influence Guide: Venture Capital

The first-ever comprehensive research study on the role of brand in venture capital.

Branding and Venture Capital: Key Findings from BIG:VC from desantisbreindel

In partnership with the National Venture Capital Association, the Brand Influence Guide for Venture Capital (BIG:VC) explores the importance of brand management in the VC industry. For BIG:VC, we surveyed venture capitalists, startup CEOs and limited partners from the NVCA and the Dow Jones Venture Source data base, collecting more than 370 responses around questions pertaining to VC brand perceptions and behaviors.

The research uncovered the messages and channels that can empower venture investors to better connect with their most important audiences. It also revealed significant gaps between which messages VC firms believe resonates versus what perceptions venture-backed CEOs embrace.

Check out the highlights in the infographic below:



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