Launch a New Product or Business
When a company decides to offer a new product or enter a new business, it faces several fundamental questions: how does the new product or business align with its core offering? How does it fit into the established brand architecture? Will it cast a positive halo on legacy offerings or diminish their perceived value? Answering these and other questions is the first step toward developing a brand strategy that will achieve a successful launch while strengthening the company’s overall product portfolio.