Liberty Global - Test
Inflection Point: After assembling an unparalleled global cable platform, the company needed to engage a diverse range of audiences via the web.
Liberty Global is the leading international cable operator, offering advanced video, telephone, and broadband internet services in 14 countries worldwide. With growth and global expansion came a significant challenge: how to transform its website into a platform for a truly global audience with very different needs and concerns. Customers and potential customers need easy access to their local providers, while investors need information to help them understand a complex and unique business model. The main navigation is provided by an interactive world map, underscoring the global nature of the company and offering a rich, location-specific user experience.