New York, NY – The International Academy of Visual Arts has recognized business-to-business branding and marketing firm, DeSantis Breindel, as a winner in the 2012 Communicator Awards. With thousands of entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence in advertising, corporate communications, public relations and identity work for print, video, interactive and audio.
DeSantis Breindel won multiple awards for its’ rebranding campaign for investment manager, Epoch Investment Partners. The rebranding included a new positioning and messaging platform, corporate identity and design language, brand guidelines, website and literature system.
“Epoch needed a brand that could support its’ incredible growth and help the firm stand out in the crowded institutional investment management space,” said Howard Breindel, Partner and Co-Founder of DeSantis Breindel. “The new brand focuses on the firm’s unique investment insights and thought leadership shared with investors to promote transparency and build value.”
“The new brand platform has really helped the firm build a stronger presence among institutional investors,” said Clive Gershon, Managing Director at Epoch Investment Partners. “In asset management, it can be challenging to create a differentiated brand that truly resonates with the marketplace. By focusing on the insights generated by our investment team, and the unique vision behind our investment approach, the new Epoch brand helps us effectively communicate what sets us apart from other firms.”
About Epoch Investment Partners
Epoch Investment Partners, Inc. is an SEC-registered investment advisor and a wholly owned subsidiary of Epoch Holding Corporation. The Company manages equity strategies for a global institutional client base including corporations, public funds, foundations and endowments. It also manages mutual funds and variable annuity funds through sub-advisory relationships. Epoch has a distinct perspective on the drivers of shareholder return with an investment approach that focuses on the generation and the allocation of free cash flow. Investment decisions are based on the firm’s own fundamental research. Epoch’s investment strategies include U.S. Equity (All Cap, Large Cap, SMID Cap and Small Cap Value; Choice), Global Equity (Shareholder Yield, Choice, Absolute Return and Small Cap) and International Small Cap. As of April 30, 2012, Epoch Investment Partners, Inc. manages approximately $22.5 billion of client assets. www.eipny.com