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First Things First: Why Brand Strategy Must Come Before Marketing Strategy

For many professional services firms, international expansion, especially in emerging markets, represents the greatest opportunity for growth. Accounting Today recently published an interesting article pointing to different approaches that firms are taking to connect with international prospects – joining the  More

Going Public? Don’t Forget About Your Corporate Brand!

IPOs represent a time of unique opportunity and challenge – the chance to make a meaningful first impression with prospective investors, partners and even recruits; to take the company to the next level and achieve major growth goals; and to  More

B2B Mobile Marketing: The Untapped Opportunity

As B2B marketers, we often find ourselves playing catch-up with our counterparts in B2C, especially when it comes to adopting new channels and technologies into our marketing programs. Initially, it took us a while to accept social media as a  More

Visual Trends in Financial Services Marketing

When it comes to the financial services industry, trust, or lack there of, has been a popular topic. The past few years have brought about a slew of rebrandings as many financial institutions, especially banks, have tried to overcome widespread  More

Does CEO Engagement Lead to CSR Impact?

CECP recently held their 8th Annual Board of Boards CEO Conference, an event that brings together Fortune 500 CEOs to share their experiences around corporate societal engagement. While the event always attracts executive leaders particularly engaged in corporate social responsibility,  More