For companies facing a major challenge or undergoing a significant change, the key to reassuring investors is placing the new developments in the context of an overarching strategy. They need to develop a story – or brand – around that  More

Film represents a powerful medium for connecting with a company’s most important audiences: customers, investors, communities and employees. Film assets can be easily syndicated online and shared across multiple platforms, making film far more likely to go viral than text-based  More

The arrival of a new CEO, whether through an orderly transition or abrupt change, always demands a fresh look at the company’s brand to ensure that it supports the bold new vision for change and growth and engages employees, customers,  More

Changes in business strategy require changes in brand strategy. Only when the two are truly aligned can a company achieve its growth agenda. Research will uncover the gap between where a company’s brand is today… and where it can be  More

Employee volunteerism programs and corporate philanthropy can build a stronger corporate culture, strengthen relationships with communities and cast a positive halo on the corporate brand. The key to success is aligning corporate social responsibility (CSR) activities with the corporate brand,  More

When a company decides to offer a new product or enter a new business, it faces several fundamental questions: how does the new product or business align with its core offering?  How does it fit into the established brand architecture?  More

Mergers, IPOs and other transformational events can be deeply unsettling for a company’s customers and employees. To successfully navigate this inflection point, companies must recraft their brands so that they reflect the new reality and convey enhanced value. These brands  More

To establish momentum and build credibility in the marketplace, a start-up brand must help a company attract venture capital, recruit employees and explain its product and business model. But as a company achieves substantial scope and scale, its brand should  More

Before venturing into a new industry or geographical market, companies must determine whether their current brand supports such a move. The brand may need to adapt to accommodate the new market, and it must do so without alienating existing customers  More

In the fast-moving technology arena, today’s hot innovation is tomorrow’s commodity. A compelling brand can help delay commoditization – and even stop it in its tracks. A technology brand must translate complex technical features into benefits that customers can embrace.  More

Even in a business that’s all about relationships, a differentiated brand can establish positive impressions in a prospect’s mind so that cold calling is less cold. Given the consolidation that has changed the face of many segments, and the mounting  More

A company’s brand should live on multiple digital platforms, from its own website to rich media content sharing sites and social media channels. The key to successfully leveraging digital marketing is synchronizing the company’s brand across all online channels, magnifying  More

A brand is not what you say about yourself. Rather, a brand is what your most important audiences say about you. Creating these perceptions is what branding is all about. Great brands forge deep and enduring connections so that you  More

In today’s connected marketing environment, where the conversation never ends, business-to-business advertising is most effective when it is seamlessly synchronized with all communications channels. Synchronization goes beyond integration, allowing the voice of the brand to speak consistently and with impact  More

In life science, a corporate brand must address multiple audiences, each critical to the company’s success: potential drug development and distribution partners; regulators; investors; employees and recruits; patient groups and the medical establishment. The corporate branding process must therefore uncover  More

Employees represent a uniquely powerful communications channel to external audiences. Particularly at times of significant change, it is vital to engage employees in understanding a company’s brand and their role in the company’s success. By empowering employees with the information  More

As the financial industry continues to struggle with uncertainty, regaining the trust of clients remains a significant challenge. Clients want to have faith in their banks and investment firms – but they need a compelling reason to change their attitudes.  More

Rebranding an information provider to focus on client benefits.  More

A European tech company rebrands for the US market.  More

A plan to enter new verticals requires a new approach to the market.  More

Showcasing a new business model to wary investors.  More

In the heat of a corporate takeover or merger, proactive and timely communications with investors can mean the difference between success and failure. Shareholders need to understand the rationale for the proposed transaction as well as the financial, regulatory and  More

Although real estate is about the most tangible of assets – buildings, homes, land – competitive advantage is often the result of intangibles: how an owner, developer, investor or lender is perceived by audiences most important to its success. In  More

Effective communications serves a dual role for foundations and not-for-profits. It can help to attract both new donors and new funding partners, which is especially critical in today’s resource-constrained environment. At the same time, effective communications can magnify the impact  More

A film, unique in its ability to tell a story, can help a philanthropic organization or not-for-profit explain its mission and showcase its impact. It can help audiences understand a pressing social issue by taking them into unfamiliar communities and  More

Today, an annual report addresses multiple constituents beyond investors, including employees, recruits, regulators and communities. The most effective annual reports, whether delivered through print or engaging interactive experience, not only communicate business and financial performance; they reflect the company’s business  More

A trade association brand serves many masters, including members, who need to understand the value of affiliation; legislators and regulators, who must perceive it is a credible source of information and insights and the general public, who must understand what  More

A 100-year-old company launches an aggressive growth strategy.  More

Magnifying the impact of foundation grant-making.  More

Connecting with two distinct — and skeptical — audiences.  More

The combination of two firms creates a regional powerhouse focused on growth.  More

Creating a safety brand for a global pharma company.  More

Implementing a breakthrough brand to 120,000 employees in 95 countries.  More

A new CEO with a new vision.   More

A power solutions company prepares to go public.  More

Engaging employees following a mega-merger.  More

A global bank launches a U.S. investor products business.  More

Launching a new financial product in a crowded category.  More

Launching a new consulting business.  More

Engaging employees in corporate fund-raising.  More

Translating a new business model into shareholder value.  More

Communicating a powerful new business strategy.  More

Launching a U.S. investment bank.  More

Preparing to launch a biotech innovator’s first product.  More

A late entrant captivates a compeititve market.   More

Communicate effectively during M&A transactions.   More

Branding an education pioneer for national expansion.  More

Branding for dramatic growth.   More

A new brand strategy for an expanded competitive set.  More