Inflection Point: Launching new products to offer a fuller and more competitive
set of investment management solutions.
With $85 billion in assets under management, Conning is a powerhouse in investing for insurance companies. Yet this 100-year-old company is best known for its insurance research, which has long been an industry standard for accuracy and insights. As Conning launched a growth strategy calling for entering new asset classes with new products, it needed a new brand that reflected its size and scope and differentiated it from other asset managers.
The new Conning brand embraces the firm’s legacy while positioning it as a future-focused organization. It leverages a thought leadership platform to demonstrate that its well-known insurance research capability delivers added value to its investment clients and enables the company to anticipate new trends in the ever-changing insurance industry.