When It Comes to Kickball, Never Underestimate the Power of the Creative
Last Friday, some of us had the privilege of participating in the 3rd Annual Playworks Greater Newark/Greater New York Corporate Kickball Tournament, a wonderful event that offers local businesses the chance to give back to their community while enjoying a few hours of intensely entertaining kickball.
Over the years, we have helped many clients build CSR campaigns that maximize the impact of their philanthropic efforts. It was fantastic to take part in a CSR activity that supported an organization so near and dear to our hearts: Playworks is a proven and scalable model aimed at increasing physical activity in low-income schools. We had the pleasure of working with this inspiring non-profit when they were looking to expand nationally and needed a brand that could support their incredible growth.
Fifteen of us ventured to downtown Newark for an afternoon of fun in the sun, bonding with coworkers and kicking around a big blue bouncy ball. What no one could have expected: the agility and athleticism of our team of designers, programmers, strategists and producers. Over the course of two intense kickball games against physically dominating opponents, we racked up the runs, proving that size doesn’t always matter when it comes stamina, skills or strength.
Most importantly, the event helped raise over $21,000 for the Greater Newark and Greater New York chapters of Playworks, which collectively provide safe, healthy and inclusive play and physical activity for over 7,300 children in Newark and New York schools.