Robert Wood Johnson Foundation - Test

Inflection Point: Raising visibility for a leading healthcare foundation’s core issues while magnifying the impact of its grantmaking efforts.

The Robert Wood Johnson Foundation is the nation’s largest philanthropy devoted solely to health and healthcare. A new website enabled the Foundation to communicate its mission and goals across all interest areas and establish itself as a hub of indispensable research and data. An ongoing film series documents individual grantees, highlighting their impact and putting a human face to major health policy issues. Shown on the website, these short documentary films create an emotional and intellectual connection with policymakers, legislators and healthcare professionals, helping to advance the Foundation’s overarching mission and demonstrate grantmaking impact.