Rooney & Associates - Test

Inflection Point: Following a period of rapid growth, a public relations firm needed a new brand that was strong enough for sustained expansion.

Rooney & Associates may be a boutique public relations firm, but its reputation and client base are world-class. Sustaining the strong momentum from rapid growth required establishing and communicating a differentiated brand in the competitive public relations marketplace.

The firm’s new brand positions Rooney & Associates as a strategic contributor to its clients’ success, a vital partner connecting companies and their most important audiences. On a new website, the brand is brought to life in high-impact case studies that demonstrate the firm’s commitment to fully understanding its clients’ business objectives and helping to meet these objectives with targeted, strategic communications programs.