Smart about change.

At critical inflection points, we work with our clients to align brand and marketing strategy with business strategy—creating stories and experiences to engage customers, influence prospects, rally employees, inspire investors and build communities.

News and Events All

CIT’s Attention-Grabbing “Portmanteaux” Ad Campaign Wins Gold At Financial Communications Society Awards

DeSantis Breindel and long time client, CIT, a leading provider of financing and advisory services to small businesses and middle market companies, received top honors at the Financial Communications Society (FCS) on Thursday night for their innovative “portmanteaux” advertising campaign.  More

To Support Growth, DeSantis Breindel Deepens Management Team with Appointment of Creative and Strategy Heads

DeSantis Breindel announced the appointment of two new additions to their management team: Robert Schroeder as Creative Director and Jonathan Paisner as Managing Director, Brand Strategy.  More

DeSantis Breindel and TotalTargets Join MAGNET Global Network of Independent Advertising Agencies

MAGNET – the Marketing & Advertising Global Network of leading independent advertising agencies – added two new members during its recent international meeting in Paris. DeSantis Breindel of New York City and TotalTargets from São Paulo, Brazil, join more than  More

DeSantis Breindel and Rooney & Associates Announce Launch of Brand Influence Guide for the Venture Capital Industry

Research Will Be Jointly Led By the National Venture Capital Association and Dow Jones VentureSource B2B branding and marketing firm DeSantis Breindel and strategic public relations firm, Rooney & Associates, announced today the launch of the Brand Influence Guide for  More

Ideas All

Why Recruiters Need to Think More Like Marketers

Does your corporate brand translate effectively to recruits? If not, then you’re missing a big opportunity to connect with and engage prospective employees.

Have You Taken Your Brand As Far As It Can Go?

To carve out a unique and defensible position in a crowded marketplace, you need to push further down the value chain.

Video: The Must-Have Sales Tool for B2B Tech In 2013

A new report shows that B2B tech buyers are increasingly influenced by online video in making purchase decisions.
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