Tag Archives: Brand Strategy

Coleman

Posted on May 29, 2012 by julieburstein

Rebranding an information provider to focus on client benefits. More

Posted in Branding, Case Studies, Clients, Financial Services, Go from Start Up to Grown Up, Professional Services, Rebrand | Tagged Brand Architecture, Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Research | Comments Off

Pitcher

Posted on May 29, 2012 by julieburstein

A European tech company rebrands for the US market. More

Posted in Branding, Case Studies, Clients, Enter a New Market, Go from Start Up to Grown Up, Technology | Tagged Brand Strategy, Corporate Identity, Design Language, Messaging Platform, Research | Comments Off

Cenergistic

Posted on May 28, 2012 by julieburstein

A plan to enter new verticals requires a new approach to the market. More

Posted in Branding, Case Studies, Clients, Corporate Film, Discipline, Enter a New Market, Inflection Point, Interactive, Marketing Strategy, Professional Services, Rebrand, Technology | Tagged Advertising, Brand Architecture, Brand Guidelines, Brand Strategy, Corporate Film, Corporate Identity, Design Language, Marketing Literature, Marketing Strategy, Messaging Platform, Naming, Research, Sales Empowerment, Website | Comments Off

Conning

Posted on August 20, 2011 by julieburstein

A 100-year-old company launches an aggressive growth strategy. More

Posted in Branding, Case Studies, Clients, Financial Services, Industry, Inflection Point, Launch a New Product or Business | Tagged Brand Guidelines, Brand Strategy, Literature System, Marketing Campaign, Messaging Platform, Research | Comments Off

RREEF

Posted on August 11, 2011 by julieburstein

Connecting with two distinct — and skeptical — audiences. More

Posted in Branding, Case Studies, Clients, Real Estate | Tagged Advertising Campaign, Brand Guidelines, Brand Strategy, Literature System, Messaging Platform, Pitch Book, Research, Tradeshow Exhibit | Comments Off

EisnerAmper

Posted on August 11, 2011 by julieburstein

The combination of two firms creates a regional powerhouse focused on growth. More

Posted in Advertising, Branding, Case Studies, Clients, Discipline, Go Public/Merge/Spin-off, Industry, Inflection Point, Professional Services | Tagged Advertising Campaign, Brand Strategy, Messaging Platform, Research | Comments Off

Pfizer

Posted on August 4, 2011 by julieburstein

Creating a safety brand for a global pharma company. More

Posted in Branding, Case Studies, Clients, Engage Employees, Interactive, Launch a New Product or Business, Life Science, Marketing Strategy | Tagged Brand Book, Brand Guidelines, Brand Launch Event, Brand Strategy, Corporate Film, Corporate Identity, Design Language, Environmental Branding, Literature System, Messaging Platform, Research, Website | Comments Off

CIT

Posted on August 3, 2011 by julieburstein

A new CEO with a new vision. More

Posted in Advertising, Branding, Case Studies, Clients, Financial Services, Leverage New Leadership, Marketing Strategy | Tagged Advertising Campaign, Annual Report, Brand Architecture, Brand Guidelines, Brand Strategy, Corporate Film, Corporate Identity, Design Language, Literature System, Messaging Platform, Nomenclature, Research, Sales Presentation | Comments Off

Developers Diversified Realty

Posted on August 2, 2011 by julieburstein

Engaging employees following a mega-merger. More

Posted in Case Studies, Clients, Engage Employees, Real Estate | Tagged Brand Book, Brand Guidelines, Brand Launch Event, Brand Strategy, Corporate Film, Design Language, Environmental Branding, Messaging Platform, Research | Comments Off

Royal Bank of Scotland

Posted on August 2, 2011 by julieburstein

A global bank launches a U.S. investor products business. More

Posted in Case Studies, Clients, Enter a New Market, Financial Services, Launch a New Product or Business, Marketing Strategy | Tagged Advertising Campaign, Brand Strategy, Design Language, Literature System, Messaging Platform, Naming, Pitch Book, Research | Comments Off

Morgan Stanley

Posted on August 1, 2011 by julieburstein

Launching a new financial product in a crowded category. More

Posted in Case Studies, Clients, Financial Services | Tagged Brand Strategy, Design Language, Literature System, Messaging Platform, Research, Sales Presentation | Comments Off

Aon

Posted on August 1, 2011 by julieburstein

Launching a new consulting business. More

Posted in Advertising, Case Studies, Clients, Launch a New Product or Business, Professional Services | Tagged Advertising Campaign, Brand Strategy, Corporate Identity, Messaging Platform, Naming, Research | Comments Off

CIBC World Markets – Miracle Day

Posted on August 1, 2011 by julieburstein

Engaging employees in corporate fund-raising. More

Posted in Case Studies, Clients, Engage Employees, Financial Services, Marketing Strategy, Maximize CSR Impact | Tagged Advertising Campaign, Brand Guidelines, Brand Launch Event, Brand Strategy, Corporate Film, Corporate Identity, Design Language, Environmental Branding, Literature System, Marketing Campaign, Messaging Platform, Research, Website | Comments Off

CIBC World Markets

Posted on July 28, 2011 by julieburstein

Launching a U.S. investment bank. More

Posted in Case Studies, Financial Services | Tagged Advertising Campaign, Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Marketing Campaign, Messaging Platform, Pitch Book, Publication, Research, Website | Comments Off

Playworks

Posted on July 27, 2011 by julieburstein

Branding an education pioneer for national expansion. More

Posted in Branding, Case Studies, Clients, Enter a New Market, Foundations/NGO, Rebrand | Tagged Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Documentary Film, Literature System, Messaging Platform, Naming, Research | Comments Off

Epoch Investment Partners

Posted on July 26, 2011 by julieburstein

Branding for dramatic growth. More

Posted in Branding, Case Studies, Clients, Financial Services, Go from Start Up to Grown Up, Interactive, Rebrand | Tagged Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Pitch Book, Research, Website | Comments Off

Interactive Data

Posted on July 25, 2011 by julieburstein

A new brand strategy for an expanded competitive set. More

Posted in Advertising, Branding, Case Studies, Clients, Engage Employees, Rebrand, Technology | Tagged Advertising Campaign, Annual Report, Brand Book, Brand Guidelines, Brand Launch Event, Brand Strategy, Corporate Film, Corporate Identity, Design Language, Literature System, Messaging Platform, Research | Comments Off

Stephens

Posted on July 25, 2011 by julieburstein

An investment firm expands amid market turmoil. More

Posted in Advertising, Branding, Case Studies, Clients, Corporate Film, Financial Services, Interactive, Marketing Strategy, Rebrand | Tagged Advertising Campaign, Brand Book, Brand Guidelines, Brand Strategy, Corporate Film, Corporate Identity, Design Language, Environmental Branding, Literature System, Marketing Campaign, Messaging Platform, Pitch Book, Research, Website | Comments Off

Dowsr

Posted on July 18, 2011 by julieburstein

Develop an online community for social entrepreneurs. More

Posted in Branding, Foundations/NGO, Interactive, Launch a New Product or Business | Tagged Brand Launch Event, Brand Strategy, Corporate Identity, Design Language, Environmental Branding, Marketing Campaign, Messaging Platform, Research, Website | Comments Off

Morgan Stanley Real Estate

Posted on July 18, 2011 by julieburstein

Creating differentiation in a me-too category. More

Posted in Case Studies, Real Estate | Tagged Brand Strategy, Literature System, Messaging Platform, Research | Comments Off

JP Morgan

Posted on July 18, 2011 by julieburstein

Building a cohesive brand post-merger. More

Posted in Case Studies, Clients, Financial Services, Go Public/Merge/Spin-off, Leverage New Leadership | Tagged Brand Architecture, Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Nomenclature, Research | Comments Off

FGIC

Posted on July 18, 2011 by julieburstein

An independent brand for a corporate spin-off. More

Posted in Case Studies, Go Public/Merge/Spin-off | Tagged Advertising Campaign, Annual Report, Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Marketing Campaign, Messaging Platform, Research, Sales Presentation, Tradeshow Exhibit, Website | Comments Off

Lilly

Posted on July 18, 2011 by julieburstein

A global pharma leader launches an important new drug. More

Posted in Case Studies, Clients, Launch a New Product or Business, Life Science | Tagged Brand Strategy, Design Language, Messaging Platform, Publication, Research | Comments Off

JP Morgan Asset Management

Posted on July 18, 2011 by julieburstein

Launching two major investment funds. More

Posted in Case Studies, Real Estate | Tagged Annual Report, Brand Strategy, Corporate Identity, Design Language, Messaging Platform, Research | Comments Off

OMG Center for Collaborative Learning

Posted on July 17, 2011 by julieburstein

Branding for leadership. More

Posted in Case Studies, Clients, Go from Start Up to Grown Up, Interactive, Professional Services | Tagged Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Messaging Platform, Research, Website | Comments Off

Aetna

Posted on July 12, 2011 by julieburstein

Leveraging CSR to enhance goodwill. More

Posted in Case Studies, Clients, Maximize CSR Impact | Tagged Brand Strategy, Research | Comments Off

Symyx Technologies

Posted on July 7, 2011 by julieburstein

A revolutionary start-up attracts Fortune 100 partners. More

Posted in Case Studies, Clients, Engage Investors, Go Public/Merge/Spin-off, Marketing Strategy, Technology | Tagged Advertising Campaign, Annual Report, Brand Guidelines, Brand Strategy, Design Language, Interactive Annual Report, Investor Presentation, Literature System, Messaging Platform, Research, Website | Comments Off

Verizon Thinkfinity

Posted on July 6, 2011 by julieburstein

Launching an ambitious philanthropic initiative. More

Posted in Case Studies, Marketing Strategy, Maximize CSR Impact | Tagged Brand Strategy, Research | Comments Off

Rooney & Associates

Posted on July 6, 2011 by julieburstein

Building a brand strong to support growth. More

Posted in Case Studies, Professional Services | Tagged Brand Strategy, Corporate Identity, Design Language, Messaging Platform, Research, Website | Comments Off

New York Shipping Association

Posted on July 6, 2011 by julieburstein

Aligning a trade association with economic growth. More

Posted in Advertising, Associations, Case Studies | Tagged Advertising Campaign, Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Research, Website | Comments Off

Maxygen

Posted on July 6, 2011 by julieburstein

Communicating the value proposition behind a complex technology platform. More

Posted in Case Studies, Life Science | Tagged Brand Strategy, Messaging Platform, Research, Website | Comments Off

Liberty Global

Posted on July 6, 2011 by julieburstein

Engaging diverse audiences on the web. More

Posted in Case Studies, Clients, Interactive, Technology | Tagged Brand Strategy, Messaging Platform, Research, Website | Comments Off

Health Leads

Posted on July 6, 2011 by julieburstein

Branding a health care innovator for national scale. More

Posted in Case Studies, Clients, Documentary Film, Foundations/NGO, Go from Start Up to Grown Up | Tagged Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Documentary Film, Messaging Platform, Naming, Research | Comments Off

DomaniCell

Posted on July 6, 2011 by julieburstein

A biopharma pioneer wins over a skeptical audience. More

Posted in Case Studies, Clients, Life Science | Tagged Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Research | Comments Off

Directors Desk

Posted on July 6, 2011 by julieburstein

Launching a breakthrough technology company. More

Posted in Advertising, Case Studies, Clients, Marketing Strategy, Technology | Tagged Advertising Campaign, Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Investor Presentation, Literature System, Marketing Campaign, Messaging Platform, Naming, Research, Sales Presentation, Tradeshow Exhibit, Website | Comments Off

CorePharma

Posted on July 6, 2011 by julieburstein

Establishing a web presence to accomodate growth. More

Posted in Case Studies, Clients, Go from Start Up to Grown Up, Interactive, Life Science | Tagged Brand Strategy, Messaging Platform, Research, Website | Comments Off

Cohen & Steers

Posted on July 6, 2011 by julieburstein

A leading investment firm launches new product category. More

Posted in Case Studies, Clients, Enter a New Market, Financial Services, Go Public/Merge/Spin-off | Tagged Annual Report, Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Pitch Book, Research | Comments Off

Bond Dealers of America

Posted on July 6, 2011 by julieburstein

Branding to enhance visibility. More

Posted in Associations, Case Studies, Clients, Go from Start Up to Grown Up, Interactive | Tagged Advertising Campaign, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Naming, Research, Website | Comments Off

AMDeC

Posted on July 6, 2011 by julieburstein

Communicating a unique value proposition to members. More

Posted in Associations, Case Studies, Clients | Tagged Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Naming, Publication, Research, Website | Comments Off

American Bankers Association

Posted on July 6, 2011 by julieburstein

A new way to demonstrate membership value. More

Posted in Associations, Branding, Case Studies, Clients, Rebrand | Tagged Brand Architecture, Brand Guidelines, Brand Launch Event, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Nomenclature, Research | Comments Off

Veronis Suhler Stevenson

Posted on July 2, 2011 by julieburstein

A leading private equity firm raises capital. More

Posted in Case Studies, Professional Services | Tagged Advertising Campaign, Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Naming, Publication, Research | Comments Off

Tellium

Posted on May 28, 2011 by julieburstein

Going public with a powerful brand. More

Posted in Case Studies, Go Public/Merge/Spin-off, Technology | Tagged Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Research, Website | Comments Off

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