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Tag Archives: Corporate Identity
Coleman
Rebranding an information provider to focus on client benefits. More
Posted in Branding, Case Studies, Clients, Financial Services, Go from Start Up to Grown Up, Professional Services, Rebrand
Tagged Brand Architecture, Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Research
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Pitcher
A European tech company rebrands for the US market. More
Posted in Branding, Case Studies, Clients, Enter a New Market, Go from Start Up to Grown Up, Technology
Tagged Brand Strategy, Corporate Identity, Design Language, Messaging Platform, Research
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Cenergistic
A plan to enter new verticals requires a new approach to the market. More
Posted in Branding, Case Studies, Clients, Corporate Film, Discipline, Enter a New Market, Inflection Point, Interactive, Marketing Strategy, Professional Services, Rebrand, Technology
Tagged Advertising, Brand Architecture, Brand Guidelines, Brand Strategy, Corporate Film, Corporate Identity, Design Language, Marketing Literature, Marketing Strategy, Messaging Platform, Naming, Research, Sales Empowerment, Website
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Pfizer
Creating a safety brand for a global pharma company. More
Posted in Branding, Case Studies, Clients, Engage Employees, Interactive, Launch a New Product or Business, Life Science, Marketing Strategy
Tagged Brand Book, Brand Guidelines, Brand Launch Event, Brand Strategy, Corporate Film, Corporate Identity, Design Language, Environmental Branding, Literature System, Messaging Platform, Research, Website
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CIT
A new CEO with a new vision. More
Posted in Advertising, Branding, Case Studies, Clients, Financial Services, Leverage New Leadership, Marketing Strategy
Tagged Advertising Campaign, Annual Report, Brand Architecture, Brand Guidelines, Brand Strategy, Corporate Film, Corporate Identity, Design Language, Literature System, Messaging Platform, Nomenclature, Research, Sales Presentation
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Aon
Launching a new consulting business. More
Posted in Advertising, Case Studies, Clients, Launch a New Product or Business, Professional Services
Tagged Advertising Campaign, Brand Strategy, Corporate Identity, Messaging Platform, Naming, Research
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CIBC World Markets – Miracle Day
Engaging employees in corporate fund-raising. More
Posted in Case Studies, Clients, Engage Employees, Financial Services, Marketing Strategy, Maximize CSR Impact
Tagged Advertising Campaign, Brand Guidelines, Brand Launch Event, Brand Strategy, Corporate Film, Corporate Identity, Design Language, Environmental Branding, Literature System, Marketing Campaign, Messaging Platform, Research, Website
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CIBC World Markets
Launching a U.S. investment bank. More
Posted in Case Studies, Financial Services
Tagged Advertising Campaign, Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Marketing Campaign, Messaging Platform, Pitch Book, Publication, Research, Website
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Playworks
Branding an education pioneer for national expansion. More
Posted in Branding, Case Studies, Clients, Enter a New Market, Foundations/NGO, Rebrand
Tagged Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Documentary Film, Literature System, Messaging Platform, Naming, Research
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Epoch Investment Partners
Branding for dramatic growth. More
Posted in Branding, Case Studies, Clients, Financial Services, Go from Start Up to Grown Up, Interactive, Rebrand
Tagged Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Pitch Book, Research, Website
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Interactive Data
A new brand strategy for an expanded competitive set. More
Posted in Advertising, Branding, Case Studies, Clients, Engage Employees, Rebrand, Technology
Tagged Advertising Campaign, Annual Report, Brand Book, Brand Guidelines, Brand Launch Event, Brand Strategy, Corporate Film, Corporate Identity, Design Language, Literature System, Messaging Platform, Research
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Stephens
An investment firm expands amid market turmoil. More
Posted in Advertising, Branding, Case Studies, Clients, Corporate Film, Financial Services, Interactive, Marketing Strategy, Rebrand
Tagged Advertising Campaign, Brand Book, Brand Guidelines, Brand Strategy, Corporate Film, Corporate Identity, Design Language, Environmental Branding, Literature System, Marketing Campaign, Messaging Platform, Pitch Book, Research, Website
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Dowsr
Develop an online community for social entrepreneurs. More
Posted in Branding, Foundations/NGO, Interactive, Launch a New Product or Business
Tagged Brand Launch Event, Brand Strategy, Corporate Identity, Design Language, Environmental Branding, Marketing Campaign, Messaging Platform, Research, Website
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JP Morgan
Building a cohesive brand post-merger. More
Posted in Case Studies, Clients, Financial Services, Go Public/Merge/Spin-off, Leverage New Leadership
Tagged Brand Architecture, Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Nomenclature, Research
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JP Morgan Asset Management
Launching two major investment funds. More
Posted in Case Studies, Real Estate
Tagged Annual Report, Brand Strategy, Corporate Identity, Design Language, Messaging Platform, Research
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OMG Center for Collaborative Learning
Branding for leadership. More
Posted in Case Studies, Clients, Go from Start Up to Grown Up, Interactive, Professional Services
Tagged Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Messaging Platform, Research, Website
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Rooney & Associates
Building a brand strong to support growth. More
Posted in Case Studies, Professional Services
Tagged Brand Strategy, Corporate Identity, Design Language, Messaging Platform, Research, Website
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New York Shipping Association
Aligning a trade association with economic growth. More
Posted in Advertising, Associations, Case Studies
Tagged Advertising Campaign, Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Research, Website
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Monogram BioSciences
Launching a pioneering approach to personalized medicine. More
Posted in Case Studies, Clients, Life Science
Tagged Brand Guidelines, Corporate Identity, Design Language, Website
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Health Leads
Branding a health care innovator for national scale. More
Posted in Case Studies, Clients, Documentary Film, Foundations/NGO, Go from Start Up to Grown Up
Tagged Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Documentary Film, Messaging Platform, Naming, Research
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DomaniCell
A biopharma pioneer wins over a skeptical audience. More
Posted in Case Studies, Clients, Life Science
Tagged Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Research
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Directors Desk
Launching a breakthrough technology company. More
Posted in Advertising, Case Studies, Clients, Marketing Strategy, Technology
Tagged Advertising Campaign, Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Investor Presentation, Literature System, Marketing Campaign, Messaging Platform, Naming, Research, Sales Presentation, Tradeshow Exhibit, Website
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Cohen & Steers
A leading investment firm launches new product category. More
Posted in Case Studies, Clients, Enter a New Market, Financial Services, Go Public/Merge/Spin-off
Tagged Annual Report, Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Pitch Book, Research
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Bond Dealers of America
Branding to enhance visibility. More
Posted in Associations, Case Studies, Clients, Go from Start Up to Grown Up, Interactive
Tagged Advertising Campaign, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Naming, Research, Website
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AMDeC
Communicating a unique value proposition to members. More
Posted in Associations, Case Studies, Clients
Tagged Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Naming, Publication, Research, Website
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American Bankers Association
A new way to demonstrate membership value. More
Posted in Associations, Branding, Case Studies, Clients, Rebrand
Tagged Brand Architecture, Brand Guidelines, Brand Launch Event, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Nomenclature, Research
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Veronis Suhler Stevenson
A leading private equity firm raises capital. More
Posted in Case Studies, Professional Services
Tagged Advertising Campaign, Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Naming, Publication, Research
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Tellium
Going public with a powerful brand. More
Posted in Case Studies, Go Public/Merge/Spin-off, Technology
Tagged Brand Guidelines, Brand Strategy, Corporate Identity, Design Language, Literature System, Messaging Platform, Research, Website
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