Who to Follow: B2B Technology Marketing
“The Influencers: Tech Marketing” is an aggregate of marketing strategy, business insights and industry trends for marketers in the Technology field.
With a great breadth of information and knowledge comes a need for some form of organization and order. Twitter has done just this by implementing a most creative and inventive way to pick and choose which ‘twitterers’ are most appealing to you. Their “Lists” feature has simplified how we access our news, information and opinion sources. Twitter users can curate lists by categorizing them into groups such as “News” or “Entertainment.” Sometimes, these lists get creative and very specific, with names such as “Nerd Life” and “Best Mindcasters I Know.”
Anyone can access a list (which includes a feed of Tweets from users on the list) and keep tabs on the flow of information, whereas users can follow the entire list itself.
And so we bring you the “The Influencers: Tech Marketing” List: carefully aggregated accounts of people and publications that matter in the industry. Whether you’re looking to stay up to date on the latest tech news or find yourself in a circle of influencers in the field, we’ve collected all of the accounts you’ll want to follow. This is a collection of marketing strategy, business insights, and industry trends for marketers in the Technology field.
Aimed at keeping technology marketers and executives informed, current, and inspired, “The Influencers: Tech Marketing” offers a variety of thinkers and experts that matter. Marketing technology to other companies isn’t easy, requiring a well-rounded, informed and up-to-date view of the industry and target audiences. With this list, we offer access to all aspects in one place: news about the industry, insights from the experts and executives themselves, and writers in the field offering their own realizations and projections. What makes the lists most progressive is its ability to aggregate a variety of opinions in one place, easy to access and easy to digest, making staying up to date a cinch.
“The Influencers: Tech Marketing” includes writers and editors at Wired, the Atlantic, and the New York Times, and C-suite executives at companies like IBM, HP and Microsoft among many others. This list will be updated over time as the market and the industry changes and as new influencers enter the circle. This is a tool we hope you’ll find helpful in staying informed in such an ever-changing and fast-paced sphere.