We’re excited to announce that Ben Kripke will join the DeSantis Breindel team as a Strategy Director. With his proven track record of building strong B2B brands, we know he’ll contribute immeasurably to our clients’ brand strategies and growth ambitions.
“I’ve always had a passion for partnering with complex B2B clients to inject humanity into their stories, helping them break through the clutter,” Kripke notes. “Joining the DeSantis Breindel team represents an ideal opportunity to continue making this type of impact.”
In his new role, Ben will enrich DeSantis Breindel’s client relationships, developing new B2B brand strategies and leading execution teams. His broad accountabilities will include designing and executing quantitative and qualitative research; developing positioning, value propositions and messaging; and partnering with creative teams across disciplines to help bring brands to life.
Ben previously served as a Strategy Associate at Lippincott, where he helped lead brand strategy consulting projects and managed his team’s workflows. Prior to that experience, he served as Manager, Brand Strategy for Brownstein Group, where he led a range of brand strategy work spanning positioning businesses, developing creative briefs, guiding execution of cross-channel touchpoints and planning brand activations.
In his free time, Ben is an avid traveler. He has visited over 30 countries and spent months backpacking solo across South America and Southeast Asia. We hope he enjoys his adventures with DeSantis Breindel half as much—and we extend our warmest welcome to our firm.