MAGNET – the Marketing & Advertising Global Network of leading independent advertising agencies – added two new members during its recent international meeting in Paris. DeSantis Breindel of New York City and TotalTargets from São Paulo, Brazil, join more than 40 member agencies that collectively serve more than 800 clients worldwide, billing more than $2.7 billion dollars annually from offices in all major U.S. markets and around the world, including Barcelona, Dubai, Hong Kong, London, Melbourne, Moscow, Munich, Paris, Seoul and Tokyo.
DeSantis Breindel is a business-to-business branding and marketing firm based in New York City, founded in 2003 by Howard Breindel and Dru DeSantis. The agency’s 30 employees include strategists, writers, designers, marketers, filmmakers, information architects and programmers. They provide synchronized branding and marketing solutions to many of the world’s leading financial services, technology, professional services and healthcare companies, as well as foundations and associations. For three years in a row, the award-winning firm has been on BtoB Magazine’s Top Agencies List. They have also received a series of accolades from the Web Marketing Association, Financial Communications Society, Telly Awards and Graphic Design USA.
Clients include CIT, Royal Bank of Scotland, CarePoint Health, AES Energy, Cenergistic, Stephens, Guggenheim Partners, Robert Wood Johnson Foundation, Tata Consultancy Services, Logitech and Deutsche Bank.
“Joining MAGNET will enable us to better serve our clients, who, in an increasingly global economy, are often tasked with acting global but thinking local,” says Howard Breindel, co-CEO of DeSantis Breindel. “The network will enable us to partner with agencies around the world to help our clients achieve global success.”
Adds co-CEO Dru DeSantis, “We are also excited about the prospect of joining a network of our peers and benefiting from the knowledge sharing opportunities that come with being a member of MAGNET.”
TotalTargets is based in São Paulo, Brazil and employs 50. Founded in 1986,the firmprovides clients with smart solutions related to integrated communications strategies, incentive campaigns, promotion, events and relationship marketing. Programs include multiple disciplines from advertising, retail activation, incentive campaigns, mobile marketing, travel and events, e-learning, CRM and public relations.
TotalTargets’ in-depth expertise covers a wide variety of consumer and business-to-business industries from agriculture, healthcare, automotive and professional services to food and drink, retail and consumer durables. Clients include many major global brands such as DuPont, Merial (Sanofi), L’Oréal, Mobil, Campari, Pedigree (Mars) and Ovomaltine (AB Foods).
In addition to its full-service marketing communication services, TotalTargets has a comprehensive sports management and marketing business unit called AUSPEX. The firm brings together sports entities, federations, clubs and international right holders with companies that want to use sports as a distinctive platform for brand positioning, communications, promotion and customer relations.
Due to the increase in the variety of communication tools developed over the years, the association with two new units – AUSPEX Sports Marketing and TotalTrips – Travel and Events, and entering into new markets, the agency just rebranded itself as TotalTargets toreflect this new positioning.
TotalTargets had been a member of an international branding network for 15 years, but chose to join MAGNET Global this year. “An international network such as MAGNET creates very interesting opportunities to share best practices and international methodologies that could be useful in our service proposal to clients, enhancing the overall quality of TotalTargets’s services,” said Aurelio Moura, international director for TotalTargets. “Conversely, we can provide MAGNET members with access to important companies from multiple sectors throughout the country. Given that Brazil is one of the most promising markets on the international scene, and will host the FIFA World Cup next year and the Summer Olympics in 2016, creates significant opportunities for our MAGNET colleagues.”
About MAGNET Global Network
Providing global experts and local expertise, MAGNET’s independent agencies work with more than 800 consumer, retail, business-to-business and industrial clients worldwide. Members share experience, knowledge and ideas with partner agencies domestically and internationally, collaborating on business opportunities and enhancing their ability to compete, serve clients, grow their businesses and raise the standard of work in the advertising agency industry. Members must maintain a level of commitment to the Network, and new independent agencies are carefully screened before membership is granted. Currently comprised of more than 40 agencies and affiliations, MAGNET is always seeking to add leading independent agencies throughout the world. Visit www.MAGNETGlobal.org or follow on Twitter @MAGNETnetwork.