DeSantis Breindel, the leading B2B branding and marketing agency in NYC, recently hired David Vazdauskas as Managing Director. David brings a rich background in management consulting, brand strategy and senior client-side marketing roles. He has guided brands through key inflection points in their growth – from navigating the complexities of M&A and divestitures to achieve growth and maximize value, to partnering with visionary CEOs to align brand strategy with their business strategy.
In his role at DeSantis Breindel, David will assess clients’ key brand challenges and opportunities, and assemble the most effective team of strategists, designers and digital experts, and chart the critical path towards achieving their most ambitious goals.
David has deep experience in a wide array of industries, including financial services, healthcare, technology, media, professional services and manufacturing. Prior to joining DeSantis Breindel, David was formerly the Director of Brand Identity for BankBoston, responsible for integrating the bank’s acquisition of BayBank across numerous lines of business. Previously, as a Partner at Mercer Management Consulting, and later, at Lippincott, he led brand strategy projects for clients such as IBM, Boston Scientific, Time-Warner and Sprint. His clients have also included American Express, Citigroup, SoCalGas, NBC and CNBC, AT&T, and the Walt Disney Corporation. He began his career at the advertising agency Saatchi & Saatchi.
David received his B.A. degree in Economics from Bowdoin College, and his MBA from Harvard Business School. He also completed the General Course program at the London School of Economics & Political Science.
“In addition to his extensive brand strategy expertise, David brings a unique blend of consulting, agency and client-side experience,” said Howard Breindel, co-CEO of DeSantis Breindel. “He can see opportunities and challenges through the client’s eyes, while also providing an informed outside perspective based on his wealth of experience in a wide variety of industries.”