Making Big Things Possible: ICF Unveils Fresh New Brand

To celebrate their 10th anniversary as a public company, global consulting and technology services leader, ICF, rang the opening bell on the NASDAQ stock exchange and launched an exciting new brand, including a reimagined positioning, voice, visual identity and website.


The pioneering firm partnered with DeSantis Breindel for the comprehensive rebranding initiative.

ICF, (NASDAQ:ICFI), a consulting and technology services provider to government and commercial clients around the world, today unveiled a fresh new brand to the marketplace, including new corporate positioning, logo and website.

Now simply branded as ICF, the company revealed its new brand in conjunction with the celebration of its 10th anniversary as a publicly-traded company.

With a rich history of growth over the past decade—bolstered by acquisitions that have strengthened the company’s capabilities in areas ranging from technology to research to digital strategy and communications—ICF has become one of the most trusted and admired consulting brands in the sectors it serves. Today, ICF celebrates the diversity of both its business model and the deep expertise of its more than 5,000 researchers, policy specialists, technologists, social scientists, digital strategists and creatives through its new brand.

“This is the ideal time for ICF to reinforce our brand in a more cohesive and meaningful way,” said ICF chairman and chief executive officer Sudhakar Kesavan. “Our new positioning and visual identity better represent ICF’s capabilities as one of the only fully integrated consulting and technology services providers in the world with the experience and expertise to successfully serve clients in markets ranging from energy to health to cybersecurity to aviation.”

With a new positioning centered on how ICF ‘makes big things possible’ for its clients, employees, investors and stakeholders, the company has launched a new corporate website that celebrates the diversity of its business and the deep expertise ICF team members deliver to their clients. The new site makes it easier for visitors to learn about ICF and career opportunities, as well as tap into the expertise of ICF’s deep pool of knowledge experts through an extensive portfolio of thought leadership white papers and opinion pieces.

“The new ICF reflects the optimism, diversity and growth potential of this incredibly exciting business,” said Colette LaForce, who joined ICF in April to serve as the company’s first chief marketing officer and lead the rebranding efforts. “We believe in making big things possible for all our clients—and our new positioning, logo, visual identity, voice, and website reflect the passion, commitment and tenacity that ICFers bring to their clients every day.”

Founded in 1969, ICF works with government organizations and commercial corporations in the United States, Europe and Asia. A significant percentage of ICF’s employees, who work in 65 countries globally, have earned advanced educational degrees, bringing deep specialization to client engagements. Through key acquisitions over the past decade, ICF now offers a full suite of digital, communications, loyalty and marketing services to help clients engage more fully with citizens, consumers and clients.

About ICF

ICF (NASDAQ:ICFI) is a global consulting and technology services provider with more than 5,000 professionals focused on making big things possible for our clients. We are business analysts, policy specialists, technologists, researchers, digital strategists, social scientists and creatives. Since 1969, government and commercial clients have worked with ICF to overcome their toughest challenges on issues that matter profoundly to their success. Come engage with us at