Gibraltar Industries, a leading manufacturer and provider of products and services for the renewable energy, residential, agtech and infrastructure markets, today announced its merger of four solar brands into one. RBI Solar, SolarBOS, Sunfig and TerraSmart, all part of the renewable energy group of Gibraltar, are unifying under a shared brand, Terrasmart, to deliver a seamless customer experience through integrated product lines, and services.
Following the acquisition of Terrasmart, Gibraltar needed a brand that unified and conveyed the combined strength of their renewables energy portfolio. DeSantis Breindel partnered with Gibraltar to develop the brand, including the brand strategy, brand name recommendations and strategy, core and audience messaging, persona development, product naming strategy and framework, visual identity (including the logo), and brand video.
To ensure the brand created maximum impact for Terrasmart and for their customers, DeSantis Breindel conducted extensive market, competitive, and stakeholder (both internal and external) research.
Fusing the history, experience, and strengths of four brands, the new Terrasmart will provide leading solar technologies and smart solutions across the project lifecycle to mitigate risks and amplify returns for solar projects of any size, type, and location. With a combined installed capacity of 19 GWs across 4,600 projects, Terrasmart is poised to power progress for commercial and utility PV sectors, making solar more profitable and accessible.
As Ed McKiernan, TerraSmart’s President said of the brand launch, “Our mission is to power our people, partners, and the world forward. The drive behind the new Terrasmart is to forge powerful connections, engineer solutions, and create advantages that deliver stronger outcomes for our customers’ projects and portfolios.”
Explore the new brand here.