New Logo and Identity for HALO by DeSantis Breindel

HALO, a top distributor in the North American promotional products industry, held a company-wide virtual webinar today to announce their new brand. The reaction was overwhelmingly positive. Particularly noteworthy was the fact that the leadership of the acquired companies eagerly adopted the new brand, sunsetting their long-standing corporate identities. Employees from what were formerly separate companies are now pitching major national accounts as one unified team.

Following HALO’s rapid growth in recent years with six major acquisitions, the company needed to create a powerful master brand that conveyed the combined strength of the acquired companies. DeSantis Breindel partnered with HALO to develop their new strategic branding approach, including a new logo and enhanced marketing/sales tools, digital platforms, social media presence and direct mail. DeSantis Breindel conducted research with stakeholders, including current and prospective clients, to uncover market opportunities addressed with the enhanced brand.

As Jeffrey Wurtzel, HALO’s Senior Vice President of Marketing said of the brand launch, “This rebrand highlights the availability to HALO account executives of more robust selling tools that speak directly to the range of solutions we provide to help customers break through and achieve business goals. Our new brand story is focused on the value we provide in unlocking highly engaging experiences for our clients’ brands.”

Explore the new brand here.