News and Events

There's always a lot going on at DeSantis Breindel, whether it's brand launches, new industry research, or company milestones. Here are some of the most exciting developments at our branding firm.

DeSantis Breindel Wins Prestigious Telly Award for Stephens Inc.’s “This is Capitalism” Video Series

DeSantis Breindel, the leading B2B branding and marketing agency in New York City, was honored with a Telly Award in the category “Campaign: Business-To-Consumer” for its This is Capitalism video series. This branded content was produced for client Stephens Inc., an independent financial services firm headquartered in Little Rock, to showcase outstanding individuals who achieved the American Dream by exemplifying the strengths and spirit of American capitalism. The Telly Awards were established in 1979 to recognize exceptional work in television commercials, and have evolved overtime as technology has advanced. The Awards are judged by the Telly Awards Judging Council, a…

DeSantis Breindel to Host Second Annual Huddle for B2B Marketing Leaders

On November 7 and 8 in New York City, DeSantis Breindel will host its second annual Huddle, a yearly event giving a select group of B2B marketing leaders the opportunity to connect, collaborate, and learn with peers. Attendees will come together in an intimate setting to find solutions to challenges, explore new ideas, and forge meaningful connections with fellow marketers who can help them progress both professionally and personally. This year’s event will feature a full agenda of interactive sessions and discussion, including peer sharing sessions and deep dives with thought leaders. Jay Baer of Convince and Convert will help…

EXL Unveils New Brand Campaign and Website

Leading analytics and digital transformation provider EXL has repositioned with a bang, introducing an exciting new brand for its digital offerings. Created with help from B2B branding and marketing agency DeSantis Breindel, the visual and verbal brand is centered on the idea of “Digital Intelligence,” or the all-important combination of human expertise and technological advances that sets EXL apart. The brand reveal coincided with the launch of EXL’s new website, also designed by DeSantis Breindel. Introduced by CEO Rohit Kapoor at EXL’s client summit in New York, the Digital Intelligence brand reflects the company’s ongoing evolution from business process outsourcing to…

DeSantis Breindel Helps Rebrand VASCO as OneSpan

DeSantis Breindel has announced it has helped VASCO, a global leader in identity and transaction security, customer onboarding and e-signatures, complete a rebrand that represents a major pivot in the company’s strategy and solutions. DeSantis Breindel worked with the company, now known as OneSpan, to develop and activate the new brand strategy and corporate identity launched on May 31, 2018. The new corporate name reflects a number of facets, in particular the unification of the organization and its ability to act as a single partner for its customers. The rebrand coincided with OneSpan’s announcement of its Trusted Identity (TID) platform, which…

DeSantis Breindel Joins Clutch’s Coverage of Top NYC Branding Agencies

We are pleased to share that DeSantis Breindel has been named an industry leader and one of the top five brand consultants in New York City. This distinction comes from Clutch, a B2B ratings and reviews platform. After performing in-depth market research and client interviews, Clutch ranked DeSantis Breindel second among 300+ branding consultants in New York City as well as third overall among the 10,000+ branding consultants featured on their platform. We were also recognized by Clutch’s sister site, The Manifest, a platform designed to help small to mid-sized firms solve their business challenges. We were featured both for our…

DeSantis Breindel Presents at AACSB’s B-School Communications and Development Symposium

Shelley Whiddon, Managing Strategy Director, represented DeSantis Breindel this morning at AACSB’s B-School Communications and Development Symposium in Boston. The event brought together members of the marketing, PR and alumni relations teams from over a hundred business schools across the globe looking to transform their school brand and develop new skills and strategies for reaching their key audiences. Whiddon addressed the group on the importance of audience experience in their marketing and outreach to students and donors. Her session featured four key principles to help schools deliver an experience that balances its brand with an audience-obsession mindset. Attendees were guided…

DeSantis Breindel Selected for the Chief Marketer 200 List of Top Agencies

DeSantis Breindel, a leading independent B2B branding and marketing agency, is honored to have been named to the inaugural Chief Marketer 200, an editorial list of the country’s best agencies. DeSantis Breindel was included in the B2B brand engagement category. The accolade comes from Chief Marketer, a publisher of content, recognition programs, and training events for Fortune 1000 marketers. DeSantis Breindel was selected because of its consistently strong work across clients and industries, evidenced in client testimonials, case study submissions, creative concepts, and executions. Highlighted work included bold rebrands for consulting firm ICF and law firm Lathrop Gage, and a…

DeSantis Breindel Announces the Launch of Huddle

DeSantis Breindel announces the launch of Huddle, an intimate community of B2B marketing leaders who come together to connect, collaborate, and learn. Huddle brings together successful marketers in an open and honest environment of sharing and collaboration that allows them to find solutions to their most pressing issues while empowering one another with their stories of success. It’s an opportunity to create lasting, meaningful connections with peers in the B2B space. Howard Breindel, co-CEO of DeSantis Breindel, said: “In collaborating closely with B2B marketing leaders over the years, we have been struck by how much they have in common beyond…

DeSantis Breindel Hires New Managing Director of Strategy

DeSantis Breindel, the leading B2B branding and marketing agency in NYC, recently hired Shelley Whiddon as the agency’s Managing Director of Strategy. She leads a team of expert strategists who help businesses navigate critical inflection points, including mergers, acquisitions and market disruption, by leveraging the power of brand. Shelley and the DeSantis Breindel Strategy team conduct market research and craft powerful brand platforms for agency clients. They also build and implement activation strategies that help brands launch and sustain engagement across digital, experiential, employee engagement, and thought leadership platforms. “Shelley brings deep experience with strategy, brand differentiation, audience messaging, and…

Seeing Beyond: Leading Law Firm Unveils Bold New Brand

Lathrop Gage, a leading law firm, launched a striking new brand representative of its commitment to going beyond purely legal considerations to help clients take full advantage of the opportunities ahead. The new brand brings this inspiring commitment to life through an updated positioning, voice, visual identity and website as well as sales and marketing materials. Lathrop Gage partnered with DeSantis Breindel for this exciting rebranding initiative. Lathrop Gage today launched a new, vibrant brand identity to reflect its distinctive approach to delivering client service. The firm also updated its name with the removal of the ampersand. Prominently showcased on…

DeSantis Breindel to Host Exclusive Live Webinar: “Find Your Wow: Bring Your B2B Brand to Life”

DeSantis Breindel will host an exclusive live webinar, “Find Your Wow: Bring Your B2B Brand to Life.” This webinar will explore service design and how it can enable B2B organizations to deliver an exceptional brand experience. The session will be presented in conjunction with Thomas A. Stewart and Patricia O’Connell, co-authors of the acclaimed new book Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight. The webinar will explore how service design can help B2B companies embed their brand at every stage of the client journey for a consistent, compelling brand experience. It will include a…

Howard Breindel Accepted into Forbes Agency Council

Howard Breindel, Co-CEO of DeSantis Breindel, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Howard joins other Forbes Agency Council members to become part of a curated network of successful professionals who, together, discuss and solve pressing business challenges with their peers on industry-related topics on Forbes.com. “I am thrilled to join the Forbes Agency Council,” said Howard Breindel, Co-CEO of DeSantis Breindel. “This is an exciting opportunity to open up a dialogue around many of the brand challenges currently being faced by organizations in…