News and Events

There's always a lot going on at DeSantis Breindel, whether it's brand launches, new industry research, or company milestones. Here are some of the most exciting developments at our branding firm.

Seeing Beyond: Leading Law Firm Unveils Bold New Brand

Lathrop Gage, a leading law firm, launched a striking new brand representative of its commitment to going beyond purely legal considerations to help clients take full advantage of the opportunities ahead. The new brand brings this inspiring commitment to life through an updated positioning, voice, visual identity and website as well as sales and marketing materials. Lathrop Gage partnered with DeSantis Breindel for this exciting rebranding initiative. Kansas City, MO (June 6, 2017) – Lathrop Gage today launched a new, vibrant brand identity to reflect its distinctive approach to delivering client service. The firm also updated its name with the…

DeSantis Breindel to Host Exclusive Live Webinar: “Find Your Wow: Bring Your B2B Brand to Life”

New York, NY (April 17, 2017) — DeSantis Breindel will host an exclusive live webinar, “Find Your Wow: Bring Your B2B Brand to Life.” This webinar will explore service design and how it can enable B2B organizations to deliver an exceptional brand experience. The session will be presented in conjunction with Thomas A. Stewart and Patricia O’Connell, co-authors of the acclaimed new book Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight. The webinar will explore how service design can help B2B companies embed their brand at every stage of the client journey for a consistent,…

Howard Breindel Accepted into Forbes Agency Council

New York, NY (January 31, 2017) — Howard Breindel, Co-CEO of DeSantis Breindel, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Howard joins other Forbes Agency Council members to become part of a curated network of successful professionals who, together, discuss and solve pressing business challenges with their peers on industry-related topics on Forbes.com. “I am thrilled to join the Forbes Agency Council,” said Howard Breindel, Co-CEO of DeSantis Breindel. “This is an exciting opportunity to open up a dialogue around many of the brand…

Making Big Things Possible: ICF Unveils Fresh New Brand

To celebrate their 10th anniversary as a public company, global consulting and technology services leader, ICF, rang the opening bell on the NASDAQ stock exchange and launched an exciting new brand, including a reimagined positioning, voice, visual identity and website. The pioneering firm partnered with DeSantis Breindel for the comprehensive rebranding initiative. FAIRFAX,VA | SEPTEMBER 20, 2016. ICF, (NASDAQ:ICFI), a consulting and technology services provider to government and commercial clients around the world, today unveiled a fresh new brand to the marketplace, including new corporate positioning, logo and website. Now simply branded as ICF, the company revealed its new brand in conjunction with the…

Zelis Healthcare & DeSantis Breindel Launch Zelis.com

Following the launch of its new brand, Zelis Healthcare, the leading provider of pre-payment through payment technology and solutions, has launched a brand new website. The new platform features a responsive design that offers an optimized experience regardless of screen size or device. A simple and approachable user interface makes it easy and intuitive for visitors to quickly find the information they are looking for. As part of a focused content strategy, rich media, such as a brand film and client testimonials, provide an engaging way for visitors to learn about the Zelis Healthcare brand as well as the benefits…

DeSantis Breindel Featured in SiriusDecisions Branding Agency Report

This week, SiriusDecisions, the leading global B2B research and advisory firm, published its first-ever report focused exclusively on branding agencies. Aimed at helping marketing executives identify which firms to consider when undergoing key branding initiatives, the report examines everything from capabilities and differentiators to price points. DeSantis Breindel, a B2B branding firm based in New York, is one of six agencies featured in the report. “Companies considering a complete overhaul of their brand based on a strategic business issue (e.g. recent merger) should have DeSantis Breindel on their shortlist.” - SiriusView Brand Agencies 2016 The report also calls out DeSantis…

Experience Better: Healthcare Technology Pioneer Launches New Corporate Brand

Today, Zelis Healthcare, the leading provider of pre-payment through payments technology and solutions, introduced the launch of its new corporate brand. Formed through the combination of four best in class companies, newly named Zelis Healthcare delivers a powerful and unique end-to-end technology platform addressing cost containment and payments needs of clients across the healthcare continuum. A comprehensive branding initiative, led by DeSantis Breindel, provides the newly combined firm with a compelling positioning and messaging platform, as well as a new corporate identity – including a new name – and visual system. In addition to empowerment tools for sales and marketing,…

New Study Reveals Brand’s Role in the Asset Management Industry

Brand Influence Guide for Asset Management (BIG:AM) takes a 360 degree view on the role that brand plays in connecting investors and consultants with asset managers. DeSantis Breindel has released the Brand Influence Guide for Asset Management (BIG: AM), a research-based evaluation of the current state of branding in the asset management industry. This latest research report is the result of a jointly led study with the Institutional Investor Institute that surveyed over 140 asset managers, investment consultants, and institutional investors on the role of branding in asset management. Key findings include: - Investment process, not track record, is the…

Data and Device Security Leader, Absolute, Unveils New Corporate Brand

This week, Absolute, an industry leader in endpoint security and data risk management solutions, officially launched its new brand, the result of a comprehensive rebranding initiative led by DeSantis Breindel. The year-long rebranding effort comprised of everything from a brand perception and awareness study to a comprehensive positioning and messaging platform, brand architecture, a new corporate identity and an integrated digital marketing campaign.  The new brand reflects the firm’s position as a market leader and positions it for growth in new verticals. Vancouver, Canada: July 23, 2015– Absolute® Software Corporation (the “Company”) today introduced a new brand identity that reflects the…

The Professional Landcare Network (PLANET) Rebrands as the National Association of Landscape Professionals

HERNDON, Va., April 21, 2015—The Professional Landcare Network (PLANET) announced a reinvigorated vision and recommitted focus on national representation of the professional landscape industry.  As of April 2015, the organization’s name will change to the National Association of Landscape Professionals (NALP). The association is the only national trade association built by the collaboration of landscape professionals who specialize in landscape, lawn and tree care, irrigation, landscape design and installation, and interior plantscaping. Its diverse membership also includes manufacturers and suppliers as well as consultants, faculty and student members.   The rebranding initiative was led by DeSantis Breindel, a B2B branding…

DeSantis Breindel Writes the New Chapter on Technology Branding

The Brand Challenge, an anthology on branding across various industries, was published this month by Kogan Page. Featuring original contributions from DeSantis Breindel, McKinsey & Co., and marketing professors at business schools in Europe and the U.S., the book offers a comprehensive understanding of how to build successful brands using proven, sector-specific strategies. As a resource for branding and marketing executives, The Brand Challenge examines the nuances of building brands in different industries and shares new approaches for leveraging brand to address today’s business challenges. The world’s leading brand experts provide insights and best practices from several sectors, including retail, non-profit,…

Verifone Launches New Global Brand Identity

Verifone has officially launched its new brand. DeSantis Breindel led the creation of the exciting new verbal and visual brand which celebrates Verifone’s people and their work with clients and partners to solve complex technology challenges on a global scale. November 03, 2014, Las Vegas & Paris — Verifone (NYSE: PAY) today launches its new brand identity around the world. The brand represents a new Verifone that is driving the future of commerce in a rapidly evolving digital world where electronic payments, commerce and mobility are converging. “Today’s payments and commerce landscape is more exciting and complex than ever before, and…