There's always a lot going on at DeSantis Breindel, whether it's brand launches, new industry research, or company milestones. Here are some of the most exciting developments at our branding firm.
As we strengthen our ability to deliver breakthrough brand experiences, verbal identity, content strategy and strategic messaging have become top priorities for our firm. To that end, we are thrilled to welcome Matthew DeMaio to DeSantis Breindel as Group Director, Communications. With more than 20 years’ experience as a strategist, writer, and editor, Matthew has led communications development for a range of organizations and agencies – most recently as the head of his own practice. Prior to founding his own firm in 2008, Matthew worked as a strategist, creative director, journalist and advisor across many organizations, with a particular focus…
We are honored to announce that DeSantis Breindel has been shortlisted in two categories at the seventh annual Transform Awards North America. The Transform Awards recognize exemplary brand development work across strategy, creative and execution. These nominations demonstrate once again how our collaborative approach to building brands with clients drive meaningful change and deliver measurable competitive advantage. The work we’ve done with our clients has been shortlisted for the following two categories: Best Corporate Rebrand Following a Merger or Acquisition: HALO HALO had grown rapidly in recent years, having made six major acquisitions. To capitalize on the potential of developing…
Digital.com, a leading independent review website for small business online tools, products, and services, has named DeSantis Breindel to its list of best branding agencies of 2021. The top firms were evaluated based on service lines, size, and industry focus. DeSantis Breindel was recognized among the most efficient branding agencies for small businesses. DeSantis Breindel and other agencies were required to offer a broad range of services such as digital strategy development, search engine optimization, and advertising. Agency size was also an important factor since some businesses require smaller agencies for more personalized services, while others opt for large agencies…
HALO, a top distributor in the North American promotional products industry, held a company-wide virtual webinar today to announce their new brand. The reaction was overwhelmingly positive. Particularly noteworthy was the fact that the leadership of the acquired companies eagerly adopted the new brand, sunsetting their long-standing corporate identities. Employees from what were formerly separate companies are now pitching major national accounts as one unified team. Following HALO’s rapid growth in recent years with six major acquisitions, the company needed to create a powerful master brand that conveyed the combined strength of the acquired companies. DeSantis Breindel partnered with HALO…
We are pleased to have been selected as a top 20 agency in the B2B Marketing “US Agencies Benchmarking Report 2021.” The report, which is free to download, features 48 of the most forward-looking and ambitious marcomm agencies, providing detailed financial stats, headcounts, and more. The 88-page report also includes a wealth of analysis, commentary and interviews on the state of the market. As David Rowlands, Editor in Chief of B2B Marketing says in his introduction, “2020 was a tough year, and 2021 won’t be easy, but US agencies are positive about the state of the market, they’re reporting continued…
We are honored to announce that DeSantis Breindel has been recognized as a top-ranked branding agency in the Clutch 2020 Global Leaders Awards. Clutch is the leading B2B ratings and reviews platform that connects buyers with top service providers around the world. Across 20 categories, 300 companies are highlighted for their expertise. DeSantis Breindel was highly ranked in two categories as a Branding Top 3 Agency and as a Digital Strategy Top 15 Agency. To be featured on Clutch’s platform, companies are holistically evaluated based on partners and clientele, portfolio and completed projects, as well as verified client reviews. For…
We are honored to announce that DeSantis Breindel’s work with Quaker Houghton, Thornton Tomasetti, Littler, and Vicinity Energy were recognized at the sixth annual Transform Awards North America. The Transform Awards consistently set a strong benchmark for work in brand development while reflecting the growing significance of brand in strategic corporate communications. The corporate brand—and its implementation, positioning and creativity—has become one of the most valuable assets a business owns. Quaker Houghton and DeSantis Breindel were awarded Silver in the category of “Best Corporate Rebrand Following a Merger or Acquisition,” Thornton Tomasetti and DeSantis Breindel were awarded Bronze in the…
We are honored to announce that DeSantis Breindel has been shortlisted for multiple categories in the sixth annual Transform Awards North America. The Transform Awards recognize exemplary brand development work across strategy, creative and execution. These nominations demonstrate once again how our collaborative approach to building brands with clients drive meaningful change and deliver measurable competitive advantage. The work we’ve done with clients has been shortlisted for the following four categories: Best Creative Strategy: Littler One of the leading labor and employment law firms in the world, Littler came to DeSantis Breindel for help articulating a differentiated story in a…
DeSantis Breindel is pleased to announce that Mike DiLuccio has joined the firm as Head of Account Management. In this role, Mike will lead our team of account managers, who build client relationships, develop and oversee project plans, and are responsible for the day-to-day program management of branding and marketing initiatives. Mike joins DeSantis Breindel from Siegel + Gale, where he headed the account management group. Prior to Siegel + Gale, Mike was on the account team at Interbrand. “Over the course of his career, Mike developed deep and long-lasting relationships with clients, based on a consultative mindset and a strong commitment…
DeSantis Breindel is pleased to announce the hiring of Daniel K. Golden as Managing Director. In this position, Dan will focus on crafting and implementing strategies to take the our growth to the next level, as well as overseeing the our largest relationships. Dan will work closely with leadership to develop new research, brand strategy, marketing strategy, and customer experience solutions. And, he will also lead marketing efforts focused on companies going through critical inflection points and transformations, such as M&A, spinoffs, and changes in leadership and business strategy After receiving his MBA from Columbia Business School, Dan joined Siegel + Gale as a…
DeSantis Breindel, the leading B2B branding and marketing agency in NYC, is pleased to announce the hiring of Austyn Stevens as Creative Director. Austyn brings over 15 years of experience in the industry to DeSantis Breindel, having worked with notable clients such as SAP, American Express, Memorial Sloan Kettering, Sony, Target, and Novartis to name a few. Her powerful strategic and design solutions have defined countless brands and their experiences, and she is as comfortable leading teams of talented designers as she is collaborating with clients in diverse industries. “We are very excited to welcome Austyn to the team. We…
DeSantis Breindel, the leading B2B branding and marketing agency in NYC, has announced the promotion of Emmy Jedras to the role of Managing Director of Strategy. Emmy joined the firm as a Strategy Director in 2015 after receiving her MBA from Columbia Business School. Emmy now leads a team of expert strategists who help businesses leverage the power of brand to drive enduring value. Emmy and the DeSantis Breindel Strategy team conduct market research, craft powerful brand platforms, and bring these brands to life through implementation and activation activities that help clients forge authentic connections with their most important audiences.…
DeSantis Breindel is honored to have once again been named to the Chief Marketer 200, an editorial list of the country’s best agencies. DeSantis Breindel was included in the B2B Brand Engagement category. The accolade comes from global online content portal Chief Marketer, which offers aspiring CMOs the tools, insights, data and training they need to master the “next frontier of marketing.” DeSantis Breindel was selected because of its consistently strong work across clients and industries, evidenced in client testimonials, case study submissions, creative concepts, and executions. New client wins of note included global marketing products company Halo Branded Solutions,…
On November 6 and 7 in New York City, DeSantis Breindel hosted its third annual Huddle, a yearly event giving a select group of B2B marketing leaders the opportunity to connect, collaborate, and learn with peers. Attendees came together to discuss opportunities and challenges they’re facing, explore new ideas, and build relationships with fellow leaders in the industry over dinner and throughout the following day. They shared stories of their own brand success, as well as the role of marketing in their companies’ overall business strategies. Amber Naslund, Senior Content Consultant at LinkedIn, shared best practices for a pragmatic, real-world…
DeSantis Breindel, the leading B2B branding and marketing agency in NYC, recently hired David Vazdauskas as Managing Director. David brings a rich background in management consulting, brand strategy and senior client-side marketing roles. He has guided brands through key inflection points in their growth – from navigating the complexities of M&A and divestitures to achieve growth and maximize value, to partnering with visionary CEOs to align brand strategy with their business strategy. In his role at DeSantis Breindel, David will assess clients’ key brand challenges and opportunities, and assemble the most effective team of strategists, designers and digital experts, and…
We are honored to announce that DeSantis Breindel’s work with OneSpan on its rebrand was recognized at the fifth annual Transform Awards North America. The Transform Awards evaluate exemplary work in brand development and acknowledge the growing significance of the implementation, positioning and creativity of brand in strategic corporate communications. OneSpan and DeSantis Breindel were awarded Silver in the category of “Best Corporate Rebrand Following a Merger or Acquisition.” The awards ceremony, hosted by Anish Shah, was held in New York City. “We are proud to host an evening where those in the branding community can celebrate and take pride in…
DeSantis Breindel, the leading B2B branding and marketing agency in NYC, recently hired Kirsten Nowak as Senior Strategy Director. Kirsten brings a rich background in positioning and managing B2B, consumer, and not-for-profit brands, working across branding, marketing, and advertising disciplines. Kirsten has deep experience helping clients turn their brands into assets for growth, defining compelling promises for the market and effectively operationalizing the value of these promises for each of a brand’s most critical audiences. As Senior Strategy Director, she will lead strategy and marketing engagements for clients across a range of B2B verticals. Prior to joining DeSantis Breindel, Kirsten…
We are honored to win a 2019 W3 Gold Award for our work with Lincoln International on its new website. Our engagement with Lincoln included comprehensive research, brand strategy, logo and design language, and collateral, as well as the award-winning website. The W3 Awards celebrates digital excellence by honoring outstanding websites, web marketing, video, mobile sites/apps and social content created by some of the best interactive agencies, designers, and creators worldwide. The W3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from acclaimed media, advertising, and marketing firms.…
ENGIE, a multinational energy and services company with roots going back to the construction of the Suez Canal, has launched a consulting organization, ENGIE Impact, to guide sustainability transformation for businesses and municipalities. The new entity is a merger of strategic assets across the ENGIE portfolio, including ENGIE Insight, the sustainability management and implementation arm of ENGIE, Tractebel’s Advisory and Advanced Analytics division, RED Engineering and Ecova UK. DeSantis Breindel worked with the ENGIE Impact team and the different business divisions to create the new brand and name. Workshops with ENGIE employees from across the globe provided insight into the…
We are pleased to have been selected as a top 15 agency in the B2B Marketing “US Agencies Benchmarking Report 2019.” The report, which is free to download, features 39 of the most forward-looking and ambitious marcomm agencies, providing detailed financial stats, headcounts, and more. The 76-page report also includes a wealth of analysis, commentary and interviews on the state of the market. As Joel Harrison, Editor in Chief of B2B Marketing says in his introduction, “If you’re looking for a B2B agency to meet your marketing needs over the coming months and years, be they tactical, strategic or everything in between,…
We are pleased to once again be selected for the Chief Marketer 200 List of Top Agencies, the world’s only editorial list of best-in-class non-advertising agencies. The CM200 features editorial profiles with details on core capabilities and specializations, examples of outstanding work, insights on culture and people, client examples and RFP contact information. “Today’s marketer relies on a toolkit of new technologies and tools that emphasize engagement and experiences above advertising techniques that merely talk to, rather than with, the customer,” says Jessica Heasley, Content Director at Chief Marketer. “The Chief Marketer 200 serves as an invaluable resource for marketers seeking to…
We are honored to be recognized as a top branding company by Clutch in its 2018 annual global report. Clutch is a B2B ratings and review agency that connects buyers with top service providers around the world. Clutch’s in-depth research includes industries such as IT services, mobile app and web development, PR firms, and more. To be featured on Clutch's platform, we were holistically evaluated based on our market presence in the branding industry. Our presence consists of our partners and clients, portfolio, and the projects we have completed. We were also ranked based on our client reviews. Clutch’s team…
DeSantis Breindel, the leading B2B branding and marketing agency in New York City, was honored with a Telly Award in the category “Campaign: Business-To-Consumer” for its This is Capitalism video series. This branded content was produced for client Stephens Inc., an independent financial services firm headquartered in Little Rock, to showcase outstanding individuals who achieved the American Dream by exemplifying the strengths and spirit of American capitalism. The Telly Awards were established in 1979 to recognize exceptional work in television commercials, and have evolved overtime as technology has advanced. The Awards are judged by the Telly Awards Judging Council, a…
On November 7 and 8 in New York City, DeSantis Breindel will host its second annual Huddle, a yearly event giving a select group of B2B marketing leaders the opportunity to connect, collaborate, and learn with peers. Attendees will come together in an intimate setting to find solutions to challenges, explore new ideas, and forge meaningful connections with fellow marketers who can help them progress both professionally and personally. This year’s event will feature a full agenda of interactive sessions and discussion, including peer sharing sessions and deep dives with thought leaders. Jay Baer of Convince and Convert will help…