We conduct detailed experience mapping for your audiences to ensure their interactions with your brand are optimized for them. For employees to clients, investors to recruits, each audience has a different set of needs, expectations, and requirements along their journey through your brand. Providing the right campaigns, tools, content, and calls to action to move them through the journey is crucial for success.
Once we’ve planned the right experiences for your audiences, we create all the assets and activations and implementation to bring those moments to life.
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They are the holy grail of B2B marketing: C-suite executives who open the doors, make the decisions and write the checks. And they are increasingly difficult to reach through conventional marketing channels. The key to getting inside is providing executives with something they need but can’t get elsewhere: relevant content.
We recently sat down with Len Costa, the partner overseeing content strategy and the digital and social media practice at RooneyPartners. Len’s team designs strategies that help organizations connect with key constituencies, optimize their brand identities, and engage and activate clients, prospects, and the public.
We were interested in his take on the use…
We’ve all seen the stats. By 2020, the U.S. workforce will flip from 50 percent baby boomers and 25 percent millennials to 25 percent baby boomers and 50 percent millennials. It’s hard (and foolhardy) to ignore the fact that millennials are shaping the B2B buying environment — and their influence will only increase…
