Leverage brand as a catalyst for culture change.
We develop brand activation programs that empower and inspire employees. Engagement begins early in our process, when we use interviews, workshops and surveys to involve as many employees as possible in developing the brand. This helps to ensure buy-in when the brand is launched. Brand training, employee ambassador programs and other engagement tools and approaches harness the power of brand to strengthen corporate culture and align it with the new brand.
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The legendary management consultant, educator, and author Peter Drucker liked to say that “culture eats strategy for breakfast.” The best-laid strategic plans invariably hit a wall if they are not aligned with the organization’s culture — the beliefs and behaviors that determine how a company’s employees and management interact and handle business transactions…
According to the Harvard Business Review, “study after study puts the failure rate of mergers at somewhere between 70-90%.” More often than not, brand is not promoted or leveraged to provide unity, clarity and solidarity during this critical inflection point, yet brand can make all the difference between success and failure for the companies…
Few would dispute that the world in which we live and work is changing at an extraordinary pace. In this dynamic landscape, business executives face immense pressure to not only survive – but thrive. In other words, they have to keep up with the pace while bumping up profits.
Continuous innovation is a strategy we hear…
